Beautiful websites often FAIL to attract new customers

We want a beautiful website and our company needs a beautiful web site, to impress new customers!

Why beautiful websites fail to impress customers ! Beautiful web pages rarely provide business information

Beautiful websites are rarely good business websites

The term beautiful website design usually refers to a visually appealing site or graphically elaborate collection of beautiful web pages. Although a beautiful web site design may also provide the necessary text components to rank near the top of the search engine results pages, they rarely do. Why? Search engines can't see any of the beautiful graphics (pictures and colors). Your human visitors may love all the beautiful pictures on your web pages, but search engines virtually (no pun intended) ignore them completely! Achieving a good balance between graphical presentation to impress your human visitors and great text information content to impress your search engine robot visitors, is not quite as simple as it first appears. With numerous "automated" web page design software packages and their beautiful web page templates, with "insert text here" designed into the page, almost anyone can produce a really beautiful website, that no one but their close friends will ever see. FrontPage HTML editor from Microsoft is a great example. You simply type your web page text content in your MS Word processor and save it as a beautiful web page! So simple that you can design a complete, beautiful website in a matter of hours. So what's the problem? FrontPage web pages, like those produced by some other text editors, don't follow the W3C HTML rules for writing web pages that are to be published on the www. They don't validate and only achieve good ranking results on the MSN search engine (big surprise). You don't want your beautiful business website to win a design award from this website! With so many graphic artists claiming to be expert website designers, business owners are often misled by these self-proclaimed, professional website designers. Designing a beautiful website is far less important than designing a good web site for customers. Designing a good web site is a far better business investment.

Find beautiful web site designs, for free?

Beautiful web site templates are available from many sources. Some designers charge a small fee for allowing you to use their designs, some are free. If initial cost is your only priority, design a beautiful website yourself. You can save the money you would have spent having your beautiful website designed by a company who's only concern is how great your website looks. There are many millions of beautiful websites already indexed and ranked by the major search engines. Where do you think your beautiful template website will rank?

How many websites are there?

According to Netcraft, there were 175,480,931 sites on the web in July 2008. There are now more than 160 million sites, with more than 50 million new sites added in a year. Your beautiful website competes for the attention of your customer as just one of those growing statistics.

Please read: Why is a website a web site, before you make any important business web design decisions.

A beautiful web site can also be a profitable business web site!

Too many business owners get talked into a beautiful website that does not represent or enhance their (online) business image. Designing a business web site that is beautiful, functional and navigable will produce new customers and be profitable for years to come. When you ask your "friends" to critique your website design, you are asking them to tell you what it "looks like." They will probably tell you it looks beautiful! While this may be a great boost to your ego, it may not do anything for your business image.

The best web sites help visitors find information

Providing your web site visitors with great information about your industry, new developments, history and your place in it, will attract both search engines and new customers. Writing a beautiful web page requires attention to providing specific, topical and focused information. A visually beautiful web page can be designed to look beautiful to the search engine spiders, but it takes some experience, time, talent and effort. This business site was designed to appeal to search engine robots and potential customers first and then include enough visual design appeal to keep our visitors interested, while they read all the beautiful web site design information. Good business information and good links to more high quality information is always a winning combination.

Beautiful search results, can make any company web site very beautiful

If YOUR company website were about a good seo web site where do you suspect it would rank out of 200 million results pages? Then check the words find a good business site for about a billion results pages? Or about designing a valid web site and see millions of search results pages. Do you know how to find a good SEO or a good website designer? Is your business site competing in a highly competitive market? If so, your beautiful company website ( that isn't optimized ) may not rank high enough to even pay for itself, even if it was almost free.

Why design a beautiful SEO business website?

Your small business website investment is designed to generate new revenue. If the major search engines can't find, index and rank your beautiful web pages high enough to create search engine traffic (unsolicited visitors to your website), you wasted time and money designing, building and publishing a company website. There are billions of beautiful web pages already on the web, with millions more being added daily. The reality for many of these beautiful websites, will be to live in complete obscurity because they didn't play by the rules.

What do good websites look like?

Important information has always been the focus of the World Wide Web. Although a good looking presentation will retain your website visitors' attention, important, good information will bring them to your website in the first place. If you forget about the original purpose of the World Wide Web, you will soon forget how beautiful your new website looked, when you first published it. Your customers are actually trying to find business information sites when they look for good business information.

Good SEO works because it's how to find good information

We are not suggesting for a minute, that ugly websites are better websites. What we are suggesting, is the simple fact that unless your business involves artwork or graphic design, a beautiful website presentation is not the ONLY or MOST important design component. If you really want a stunningly beautiful website, we're certainly willing and able to design it. However, we strongly suggest that you consider devoting the bulk of your website design budget toward designing a search engine friendly and user friendly website, as a design priority. See why good page titles and good links help.

We offer good web site information to all our visitors

• Please read: About Good Websites for really beautiful website descriptions.
• See also: — Beautiful web site questions and answers
• Want to spend your entire beautiful website budget on search engine marketing? See how!
• What is your beautiful web site design perspective? (now)

Want to know how to design a beautiful web site?

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