How to ask good questions and find the answers on good websites!

Questions about web sites, answered by a good website designer

How can a website answer questions?

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How to ask good questions?

Question: What is an SEO website and what is the big deal about SEO?

Answer: A search engine optimized website is simply a good website, that has been correctly written to present specific information about a specific subject, to a specific user group ( a potential customer ). In a perfect world, every website published on the World Wide Web or WWW, would provide good information and be accurately written, to let search engines give users the best search results for a specific question or search phrase. Visitors will often return again and again to a website that answers questions. Good business web sites have good answers.

Please read: What is a website before you simply get one.

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What is website advertising?

A very good question to ask: Is a website advertising?

Answer: Your accountant may call your company website an advertising expense, even though it's not advertising. Most of our team members have a lot of experience in conventional media advertising. All forms of advertising, actively distribute your message for a specific time to all the people who subscribe, watch or listen to the media distributor. You hope your potential customer happens to see or hear your ad! The customer is passive, but hopefully takes in your very brief message, absorbs it and remembers it when they want or need your product or service. Catchy slogans help them remember. The complete opposite is true for a company website. Although your website is completely passive, your potential customer is actively searching for specific information about a business when they find your site on a search engine results page!

The simple explanation of the difference between a business website and an ad is:

A good advertisement:

Come and see us, so we can answer your questions and you can buy our products. We're people you'll like to do business with!

A good website:

You found our website in the search engine results, because we had the best answer to your search question. Do you want more company information, before you contact us? There's more good information to find on our site, because we're here to help you solve problems quickly. We already understand what good customer service means!

Search engines provide a link that allows the question your potential customer asks, to be answered by your website! Everyone who finds your website, already wants the information your site provides. Unlike advertising, you don't need to keep spending thousands of dollars each month to keep your company in the spotlight. Search engines don't care how much a website costs, they only care about the quality information you provide. It's a level playing field based on skill, not costs. You can provide a lot more valuable answers on your company website, than in hundreds of expensive ads! A company website is a business investment that can provide a huge benefit for years. Good business information is not a one shot promotion!

Question: What is a good website name?

Answer: The best domain name will describe what you do, where you do it and why. Don't assume that the obvious ourcompany.com is either a good, or the only domain name you can use. 90% of your new website visitors should come via a search engine. Have any of them heard of your business name? We chose www.seowebsitesdesigners.com because it not only describes who we are and what we do, it also contains some very important keywords.

Question: Can a business web site, find new customers for a business?

Answer: Absolutely. The purpose of good SEO practices is to put your website in front of your potential customer. To do this, our designers learn everything we can about who your customer is, what business information a customer needs from you, how they use the web to find business information sites and when they will use your products or services. Understanding what your customer wants, is critical to focusing a web pages' text information to give them the answers they need. Your customers may ask a lot of strange questions, when you speak to them in person. If they always knew how to ask the right questions, they would already know the answers too. Consider the strange questions that may be repeated by different customers and think about writing web pages to answer them. Please read why: A good page title helps visitors understand what each web page is about.

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Question: Why is a good website so expensive?

Answer: The initial cost of a web site is largely dependant on what a website is for. A search engine optimized, business website is guaranteed to produce profitable results. A completely custom built website can take a lot of time to produce. Anyone can design, build and publish a website for free. If your website isn't expected to find new customers, you probably don't even need a company website! A common misconception, about business web sites: Publishing a company website will automatically generate thousands of new customers! It's a website myth. For the proof of this, see the search results for good website questions (by pressing the link). There are nearly 400 million search results web pages for you to choose from. If your web page was about answering questions about Designing business websites and ranked 100 out of all those page titles, how many people would read all 10 pages of search results, just to find your web site? The obvious answer is, none!

So, how do we get good search results?

Answer: If you have even one web page is listed on the first page of the search results, you'll get visitors. In the real world, some visitors may even find you on page (3) of the search results. Rank below page (3) and you don't really exist. If you simply want a cheap website, we can help you find a cheap website designer! We custom build every web page for optimum performance, proper markup, accessibility, and high quality. We only build real business websites.

Question: How long does it take to build business web site?

Answer: The number of pages, page size, technical complexity, accessibility features and the competitive environment of your website, each affect the total hours required to complete a website. As a good example, our original 50 pages required more than 400 hours, over 4 months to write, edit and publish. We try to spend 2-5 hours/week adding and improving the content quality of our web site. Each SEO web site design is unique, so we always provide a detailed services quote before accepting a new project. Once published, we track and edit, your new business website for at least (6) months. A real company web site takes time to design and build. A high quality website, is always a work-in-progress, because current information is important to all your visitors.

How many web pages does a web site need?

How many different products or services does your company provide? You need a page for each of them if you expect to be at the top of the search results for that product. Presenting detailed descriptions of each of the facets of your business on separate pages, will make your site a valuable information resource. You simply can't tell your entire company story on a 10 page web site, without confusing search engines and your potential customers.

Question: What is the best design for our type of business?

Answer: The best website design is the one that will find new customers for your business!

Question: How important is a site map?

Answer: Having a good site map allows your visitors to easily find all your site's important information pages. Without a site map, or a site index, many of your visitors will get lost and simply leave! The link to your site map should be very obvious and easy to find. Some users rely on your site map to navigate around your site. Search engines can index all of your pages with a good site map. The access key to our site map is alt+s.

Question: Are links important?

Answer: Every web site on the web needs to have at least one incoming link from another site, to be part of the World Wide Web. Understanding this, should explain why having many links to and from other sites is so important. Although there are several types of links, text links are the most valuable to search engines.

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Question: Are meta tags important?

Answer: Meta tags are important to browsers, far more than search engines. One of the many myths about SEO is that SEO involves meta tag manipulation. Not anymore. Most search engines ignore most meta tags anyway. However, browsers use meta data to help them display your pages quickly and correctly. Use meta tags properly and avoid using them to try to influence search engines. Good meta tag use helps to create a user friendly website.

Question: How important is a page title?

Answer: Good page titles are the single most important element of a good web page. Since the page title appears on search engine results pages, it's importance is obvious. Most search engines place a great deal of weight on the page title to determine the relative value of a page's information. Page tiles must reflect the information on each web page. The best page title is the search phrase your customer types into any search engine's input box and finds your site!

Question: How often does our website need to be updated?

Answer: The short answer is, update often. Every time your business changes or expands, update your web site to reflect those changes. Your web site is simply an extension of your real world business activities. When your business changes, update your web site information. Your customers and search engines, expect to read up to date, current information.

Question: Can we maintain our website ourselves?

Answer: Of course, we will show you how to edit your information pages. If you want to have professional assistance, we can set up an annual (hourly fee) maintenance contract. During the term of our services guarantee, we do reserve the right to edit any changes you wish to make for content quality and to maintain good design practices. Even small coding errors can cause problems.

Question: Is a valid website important?

Answer: Proper or valid web page, html markup allows every web browser to display your web pages correctly. Although most web pages published on the world wide web ignore validation in favor of beautiful presentation effects, they risk annoying some visitors. Future search engine algorithms will hopefully increase the value they place on valid web page markup. When (not if) they do, many top-rated web sites will disappear from their search results pages. A valid website ensures longevity at the top of search engine listings. If a web designer can't write validated web pages, how professional are they? Building valid websites, requires more skill and knowledge than most graphical web site designers seem to have. This web page is valid xhtml.

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Question: What is the real purpose of having a business web site?

Answer: In a word, credibility. In a second word, profitability. A website is not simply electronic advertising, it's how to find answers. It is a 24/7/365 promoter of your existing business. Even if your web site does not include an e-business component, it can still find many new customers that wouldn't have found you without a well designed, search engine optimized website. Search engines have now replaced the traditional Phone Book as the preferred source of Where can I find information?

Question: Who is my target audience?

Answer: With billions of web pages already on the World Wide Web, how much new, general information can you add? A successful business web site focuses information to answer specific questions posed by their potential customers. You know your customers. You probably know the questions a customer might ask a search engine? Anticipating and then answering those specific questions, will provide credibility to your business web site. A real business website is simply an extension of your real world business. Your target audience is every potential, real world customer in your trade area!

Question: What if I want a lot of pictures on my website?

Answer: You can have as many pictures as you want! Graphics can convey a lot of information to the people who visit your web site. However, balance is very important. A small (100K) graphic file can take 4 seconds to load on a dial-up internet connection. Too many pictures on a web page can make the file so large that your visitor leaves before the page even loads! You must provide a good alt text description to tell search engines and text only browsers, what the picture represents. Optimizing website graphics is important. We can crop your pictures, change the file format or re-use the picture on several web pages to increase your page loading efficiency. With web graphics, less is often more.

Question: How do we get a shopping cart?

Answer: Before you assume you need one, read the information that helped destroy the dotcom dreams of web site owners in the 90's! [ Shopping Carts ] Your business web site could generate tens of thousands of dollars in additional sales per month and never accept an online payment. It's all about what your customers want.

Question: Will an SEO web site get "millions" of visitors?

Answer: Is your business designed to service millions of new customers? If so, then your business is definitely not a small business! Every business website we design, targets your potential customers. A properly written, business web site provides quality information to a specific user group. Your customer is in a specific user group. We help you target your business information to be found by that group, not everyone in the world!

Question: Will you submit our website to search engines?

Answer: Very rarely. If you can't find a supplier, customer, associated company or other good source of link referrals, we will temporarily place a link to your site. Once all the search engine spiders find your site and index it, we remove the link. Only one good inbound link from an established, high ranking website, will get your site indexed. Search engine spiders appear to have egos. They give bonus ranking points to web pages they find, by themselves. Submitting your website to search engines, would cost you those bonus points. Writing good web pages will make the search engines come back to your site frequently. Although this method can take a few months to achieve great ranking results, particularly with Google, it's well worth the wait.

Important questions to ask, before you make the mistake of designing an award winning website:

Should you find our questions and answers useful and wish to link to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.seowebsitesdesigners.com/designing_websites/frequently_asked_questions.html">Ask the right question</a>

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