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How does a web site answer questions ?
Can you find good answers on a web site ?
An seo or search engine optimized website is
simply a good website ,
that has been correctly written to
present very specific information about
a specific subject , to
a specific user group .
In a perfect world , every website published on
the World Wide Web or WWW ,
would
provide good information and be accurately written , to
allow search engines to provide their
users with
the best search results for a specific user enquiry or
search phrase . Visitors will often return to
a web site that answers questions .
Unfortunately,
most business websites are
written by graphic artists ,
posing as professional website designers . This has created a lot of confusion
about what a good website really is .
Good seo simply means fixing or avoiding, all
the website design mistakes .
A real
SEO website provides
good business information and becomes
a profitable business website for years to come. SEO is
only important, if you actually need your
website to find new customers .
A real search engine optimized, business website is
guaranteed to produce profitable results .
A completely custom built website takes time to produce. Anyone can
design, build and
publish a website . If your website
isn't designed
to attract new customers ,
you probably don't need a company website ! A common misconception
about small business websites :
Publishing a new company website will automatically generate
thousands of new customers !
For the proof of this, see
the search results for
good website questions (by
pressing the link). There are millions of search results web pages returned
for you to choose
from. If your pages were about answering questions about
Designing good web sites and ranked 200
out of
all those page titles , how many visitors do you think would check 20 pages
of search results, just to find your website? The obvious answer is, none!
If your page is listed on the first page of the search results , you'll
get visitors. In the real world, some visitors
may find you on page (3) of the search results. Rank below page (3) and you don't
really exist. If you actually want a cheap website designed, we'll even
help you find
a cheap website designer !
We custom build every web page for
optimum performance ,
proper markup validation
and
customer focused information .
We only design and build ,
real business websites .
How many unique products (different brands or models) or
specific services does your company provide ? You need at least one page
for each of them. How many different locations do you have or provide services to?
You probably need a page for each of them too. Your
Website Terms of Use page
could include a
Privacy Policy Statement ,
Accessibility Policy Statement and
Service Policy Statement (if they are simple). The more topic focused
each web page on your site, the higher
your SERP 's ranking will be.
A Good web site design is always scalable (expandable) as
your business information and focus changes. Starting with 10 to 20 pages, is probably the minimum required
for
a credible business web site . Although some business websites contain only
3 or 4 pages, many contain more than 100.
Your marketing budget ,
customer demographics and
expected return on investment will determine how many pages you actually
need.
Page titles become the search phrases your customers find on search engines
results pages.
Good page titles are a critical web page component .
from the SEO Websites Team
Each web page presents
a new storefront to the world . The more storefronts,
the more opportunities for customers and search engines to find you. How many full-time
sales people could you hire to work 24/7/365 for a one time payment of $300 to $500?
That's
what each good web page does for
your business web site's credibility !
The number of pages , page size,
technical complexity ,
accessibility features and
the competitive environment of your website ,
each affect the total hours required to complete an SEO website.
As an example, our original (50) pages required more than 400 hours, over 4 months
to write, edit and
publish . We try to spend 2-5 hours/week adding and improving
the
content quality of our website . Each
SEO website
design is unique, so
we always provide a detailed services quote before accepting a new project.
Once published, we
track and edit ,
your new business website for at least (6) months.
A real company website takes
time to design and build . A
high quality website , is always a work-in-progress . Current information
is important to all your visitors.
The best website design is,
the one that impresses all of your web site's visitors !
Having a good site map allows your visitors to easily find all your site's
important information pages . Without a good site map, many of your visitors
will get lost and simply leave! The link to your site map
should be very obvious and easy to find. Some users rely on your site map to navigate
around your site. Search engines can index all of your pages with a good site map.
The
access key to our site map is alt+s .
Every web site on
the web needs to have at least one incoming link from another site, to be part of
the World Wide Web. Understanding this, should explain why having many links to
and from other sites is so important. Although there are several types of links,
text links are the most valuable to search engines.
Meta tags
are important to browsers, far more than search engines. One of
the many myths about SEO is that SEO involves meta tag manipulation. Not anymore.
Most search engines ignore most meta tags. However, browsers use meta data to help
them display your pages quickly and correctly. Use meta tags properly, or avoid
using them to
try to influence search engines . Good meta tag use helps
to create a user friendly website .
Good page titles are
the single most important element of a good web page . Since the page title
appears on search engine results pages, it's importance is obvious. Most search engines
place a great deal of weight on the page title to determine the relative value
of a page's information. Page tiles must reflect the information on each web page.
The best page tile is the search phrase your customer types into
any search engine's input box and
finds your site !
The short answer is, update often . Every time your
business changes or expands,
update your web site to reflect those changes. Your web site is simply an extension
of your real world business activities . When your business changes, update
your web site information. Your customers and search engines, expect to read
up to date, current information .
Of course, we will show you how to edit your
information pages. If you
want to have professional assistance, we can set up an annual (hourly fee) maintenance
contract. During
the term of our services guarantee , we do reserve the right to edit
any changes you wish to make for
content quality and to maintain good design practices. Even
small coding errors can cause ranking problems.
Proper or
valid ,
html markup allows
every web browser to display your web pages correctly . Although
most web pages published on the world wide web
ignore validation in favor of presentation effects ,
they risk annoying some visitors . Future
search engine algorithms will hopefully increase the value they place on
proper markup use . When (not if) they do, many currently top-rated
web sites will disappear from their search results pages.
A valid website ensures longevity at the top of search engine listings.
If a web designer can't
write properly validated web pages ,
how professional are they ?
Writing valid websites , requires
more skill and knowledge than most website designers seem to have .
This web page is valid xhtml 1.0 Strict .
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In a word, "
credibility ."
In a second word, "profitability" .
A website is not simply electronic advertising . It is
a 24/7/365 promoter of your existing business. Even if your website does not include
an e-business component , it can still
generate many new customers that wouldn't
have found you without a
well designed, search engine optimized website .
Search engines have replaced
the traditional "Phone Book" as the preferred source of
Where can I find business information ?
With billions of web pages already available on the World Wide Web, how much
new, "general information " can realistically be added?
A successful business website focuses information
to answer the specific questions posed
by
their potential customers .
You know your customers. You probably know
the questions they might ask a search engine ? Anticipating
and then answering those specific questions , will
provide credibility to your business website. A real business website is simply an
extension of your real world business.
Your target audience is
every potential , real world customer in your trade area!
What if I want a lot of pictures on my website?
You can have as many pictures as you want! Graphics can convey a lot of information
to the people who visit your website.
However,
balance is very important . A small (100K) graphic
file can take 4 seconds to load on a dial-up internet connection. Too many pictures
on a webpage can make the file so large that your visitor leaves before the page
even loads! Providing
good alt text also tells search engines and text only browsers what the picture
represents.
Optimizing your website's graphics is important . We
can crop your graphics, change the file format or re-use the picture
on several webpages to increase your page loading efficiency. With website graphics,
less is often more .
Before you assume you need one, read the information that helped destroy
the dotcom dreams of website owners in the 90's! [
Shopping Carts ] Your
small business website could generate tens of thousands of dollars in additional sales per
month and never accept an online payment!
It's all about your customer's information needs .
The best domain name will describe what you do, where you do it and why.
Never assume that the obvious
ourcompany.com is either a good, or
the only domain name you can use . 90% of your new website visitors should come via a
search engine . Have any of them heard of your business name ? We chose
www.seowebsitesdesigners.com because
it not only describes who we are and what we do,
it also contains
some very important keywords .
Will an
SEO website attract "millions" of visitors?
Is your business designed
to service millions of new customers ? If so,
then your business is definitely not a small business! Every business website we design,
targets your potential customers.
A properly written, business website
provides
high quality information to a specific user group .
Your customer is in a specific user group . We help you
target your business information to be found by that
group, not everyone in the world!
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Absolutely. The purpose of
good SEO practices is to put your website in front
of your potential customer. To do this, our designers learn everything we can about
who your customer is, what business information they need from you,
how they
use the web to find business information sites and when they will use
your products or services. Understanding your customer's needs is
critical to focusing your web pages' text information to
meet them. Then writing
a good page title tells visitors what each page is about.
Why don't you
provide links to your
existing clients?
We do, but only to "pre-qualified" visitors. We guarantee
your website's statistical performance .
Having curiosity visitors to your website
artificially inflates your statistics without providing
new customers. When requested, we will provide an email
list of relevant websites to your proposed website. We will not even put
a link on your
website to SEO Website Designers, unless you agree to it in writing.
Ethical website designers promote their clients ,
not themselves!
Very rarely. If you can't find a supplier, customer, associated company or other
good source of link referrals , we will
temporarily place a link to your site.
Once all
the search engine spiders find your site and
index it , we remove
the link. Only
one good inbound link from an established,
high ranking website , will get your site indexed. Search engine spiders
appear to have egos. They give
bonus ranking points to web pages they find, by themselves.
Submitting your website to search engines , would cost you those bonus points.
Writing good web pages will make the search engines come back to your site
frequently. Although this method can often take months to achieve great ranking results,
particularly with Google , it's
well worth the wait .
Your accountant may call your website an advertising expense , even though
it's not advertising. Most of our team members have a lot of experience in
conventional
media advertising .
All forms of print or electronic advertising, actively distribute
your message for a specific time to all the people who subscribe, watch or listen to the media
distributor. You hope your potential customer "happens to see or hear
your ad!" The customer is passive, but hopefully takes in your
very brief message, absorbs it and remembers it when they
want or need your product or service. Catchy slogans help them
remember . The complete opposite is true for
a company website .
Although your website is completely passive,
your potential customer is actively searching for
specific information and answers when they find you!
Search engines provide the link that allows the "
question " your potential customer asks,
to be
answered by your website !
Everyone who finds
your website , already wants
the information your site provides . Unlike advertising,
you don't need to keep spending thousands of dollars each month to keep
your company in the spotlight . Search engines don't care
how much a website costs , they
only care about
the quality information you provide. It's
a level playing field based on skill, not costs. You can provide
a lot more valuable answers on
your company website , than in
hundreds of expensive ads !
A company website is a long term investment that will
provide benefits for years .
Good business information is not a one shot promotion !
Please read:
Why is a website a web site ? , before you make
any
business web design decisions .
See also: Design
questions about Search Engine Optimization
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