A high quality web site gives free, high quality information

What is a high quality web site? Why is high quality information hard to find?

The term professional quality website is purely subjective. Evaluating any website for its high quality components, requires a definition of which elements you are evaluating. Most business websites are comprised of many web pages, with a common theme. They usually employ graphics, text information and possibly some inter-active features or even downloads. Each of these components has a relative quality scale to understand. Before you "assume" that you can spot a high quality website at a glance, read the rest of this page (then do some basic web site quality research).

High quality text information is a very important website element.

What is high quality information?

Descriptions of all the important and unique aspects of your business, are the basis on which your visitors and search engines will determine the information quality of your site. You already have a lot more quality information than you might think, since much of the knowledge gained in a specific field is the result of years of experience. Many small business owners can talk to customers about their business, without realizing how much valuable background information they are providing. Providing free background or lots of technical information, on separate topic pages, is what a professional quality information website does. When your existing customer asks you for information, you probably answer in as complete a manner as possible. You explain important details and critical components from as many different perspectives as it takes to have your customer understand your explanation. Your website needs to function as a complete answer to each visitor's information request. Although this requires considerable time and effort the first time, publishing all that information will allow you to refer customers to your website for complete explanations of many facets of your business. Your professional credibility is immediately enhanced when you can say, There's a lot more information about that subject on our website.

High quality website graphics

The Logo image is not even on this page! See what it really looks like to search engines? You can see what a real xhtml page should look like by pressing the link. (Remember to press the [Backspace] key to return.)

The html code that "inserts" it into the displayed webpage:

<img src="img/seodesigners.jpg" width="80" height="80" alt="Our logo is not actually part of this page!" />

Information can be conveyed to your visitors in a number of ways. A picture tells a thousand words, but only to sighted people, using a computer, visual display monitor and a graphical web browser. Search engines are completely blind and so they can't see any web graphics! Visually impaired people have a problem with graphics too. How much information do you think they get from a graphically beautiful website? The answer is often, NONE (because they leave). The proper use of HTML requires that pictures and other website graphics include a text alternative or alt text to describe the graphic element to everyone. Placing your cursor or mouse pointer over any graphic should create a small text window with the alternate text explanation. If there is no alt text, the page is not valid HTML markup. Accessible webpages also include a long description [d] for any complex graphic or digital image. Quality graphics will enhance your visitors' experience, while not attempting to "replace" real or important information.

High quality markup

Poor quality web pages don't validate. High quality web pages do. Sounds pretty simple, until you realize that most business owners don't know or care if their web pages validate to W3C standards and most don't! Proper markup is very important to search engines and some web browsers. Very few website designers can or will design valid web pages. Until recently, it didn't seem to matter very much to most search engines. As the next generation of search engine technology evolves, valid markup could eventually determine whether a web page is indexed and ranked by any search engine, or ignored completely. When you realize that web technology is still in it's infancy, the development of professional websites will continue to evolve into even better information access. You certainly don't want your business web site to become obsolete.

High quality links

Many new business website owners are afraid to provide links to other information resources, particularly competitor websites. The intent and purpose of the World Wide Web has always been open source information that could be accessed by anyone, anywhere, anytime. Providing good links to other websites is what the "web" part of the WWW is all about! To be a highly valued information resource to the world wide web (and major search engines) you will need to provide outbound links to other high quality information websites. Trying to trap your website visitors is a no-win scenario. First, your visitor can leave anytime they wish. If your website doesn't provide enough credible answers to their questions, they will go [backspace] to the search engine results page or SERP and look for someone else anyway. People and search engines remember where they found high quality information and come back for more. This includes the website that provided high quality links to topic focused or expanded information. Second, becoming a valuable information resource, will cause other websites to want to link to you! The value that search engines and people place on high quality links can't be overstated. Even the best "Professional quality websites" could never provide all the best information available on the WWW. Hyperlinks to other resources, will give your website visitors easy access to what they're searching for. We have even placed links to search engines that will return the search phrase results for each page topic, in the bottom section of each web page on this site.

Professional quality web site design is not about pretty pictures!

Clients often direct us to a beautiful website, as the starting point in their design process. Once they understand that high quality website designs require all the elements to be high quality, "beautiful" quickly loses its priority. While presentation is extremely important to maintain your visitor's attention and provide professional credibility, its not the only important website element. Your website is not simply display advertising, that will be seen once and then forgotten! A potential customer might return many times before even contacting you. They may simply come directly to your place of business, if you have an office or retail business. The quality of your website is determined by what people experience, each time they visit. Quality text information, easy navigation, links to even more business information, appropriate graphics and colors, all add to their experience. If they are comfortable re-visiting your website, they will probably remember you when they need your product or service. Who do you think they will contact when they want to buy? Our new clients often tell us that they came back to our website several times before making their first contact. A user friendly website makes it easy to find new customers.

Do you know how a web site finds customers, or how to find a good business site?

• High quality web design questions
• and professional search engine optimization
• Need a professional SEO?
• Read more about what SEO really is
• Myths about quality websites

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