Links are what the World Wide Web
(WWW)
is all about.
Having many links is a good thing, few links is a bad thing.
Internal links allow visitors to find additional information on your site, that expands
on or explains information topics. External links or third party links
allow visitors to find good information sites following the topic,
on other websites.
Graphics include all the pictures, backgrounds, borders and other visual presentation
effects. Good graphics use can enhance a visitor's experience.
Overdo this critical component and you can lose
professional credibility, very quickly.
There are 216 web safe colors.
Using colors that are not on this list may cause your web pages to render differently
in
different browsers. Internet Explorer is not the only web browser.
Although there are definite emotional responses to specific colors, choosing the right
colors for your business type can help to create instant credibility for your business website.
Valid web pages allow every browser to display web pages the
way they were written. Without valid code, your pages may look completely different,
or not even be readable in some browsers. To design
an accessible website, the pages must be written in
a valid markup language.
As a bonus, search engines are beginning to take valid web sites more seriously in
recent times. Your site will not become obsolete, if it remains valid.
Professional quality websites need to be valid.
Valid cascading style sheets or CSS,
allow designers to add great presentation effects and user functionality, without creating
web pages that are too large or contain
invalid markup. However, web pages must always be usable without them.
Multiple stylesheets allow users to customize the way they
experience your site.
Contact information should be easy to find and must
always include your email address. If you have more than
one person or department answering the company email, include a directory of all
the people to contact for specific departments. You have probably had difficulty
finding any contact information on the web sites you visit. Very annoying,
isn't it? There are a number of different ways your visitor can use email to
contact you. However,
visitor privacy and security should always be a high
priority.
Dynamically generated web pages rely on a database to produce each page you see. Since
the web page can change content with each new visitor, search engines often have
difficulty giving
a true page ranking to these pages. When needed, you can still
include an inventory database on your website, if you update it frequently.
The proper use of meta tags is important to every website. In
the early days of the WWW, meta tag abuse reduced the value that
search engines place on most of the meta tag components found in proper html.
That said, some
meta tags are still important to good seo. Since meta tags help browsers to
display pages correctly, they help
to create a user friendly website. The most important meta tag
is the description tag, since it is the summary of each page.
Should you find this important components information useful and wish
to
link directly to this web page, simply copy and paste
the following link text onto any of your site's pages:
Please note: Google does not permit direct searches from non-exclusive business
websites and so they are not included. Please search Google directly at www.google.com
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