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The most important people to build a website for? Your
potential customers. There are many
design components used to
build a good website.
Understanding what they are
and
how they affect your website performance, can help you to decide
which design options are most important to you and your
company website objectives. We always try to
explain technical concepts with
easy to understand
terms and descriptions. However, the importance of
explaining important components and how they can affect
website performance, requires that we provide a few more
technical explanations on this page. If needed,
please follow the high-lighted
terms links to read their
definitions and
explanations.
Most business web sites are designed using either a static html web page or dynamic web page generation. For the purposes of this page, we will concentrate (mostly) on the most common ( html web page ) web page design.
We don't expect our clients to know or understand all the technical aspects of web design and publishing. We do understand, that our clients want to know how their website decisions will affect the profitability of their website investment. Do you already know the importance of a good website name, website privacy, a good service policy and the value of a good hosting service? If you don't already know what a website is, what a web server does and that simply publishing a cheap company website can actually be a costly mistake, let's dive in. Of the basic website components to explain, there is one critical component. So we'll start there.
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Common words, written on
a web page. Free information
is
what a business web site is for. The
detailed explanations that you write on the web page, are all
that
describe a business to both
search engines and your human visitors as well. The words on your logo or other picture graphics are only
usable by sighted people, using a
graphical browser. They don't help your
search engine results at all. Many
business website owners falsely
believe the myth, that their web site is simply another form of
advertising. Their
web pages look great, but only have
pictures of products rather than a
detailed text description of their products or services.
This is search engine suicide! It's important to understand
how search engines work if you're trying to
get a website that's good for business, since
good business websites simply help potential customers
find information. All of the components of
a good web page are important to
the quality of a website. However,
the most important website, is the website that has answers to
important questions.
Good websites are where you can always
find answers to your important questions.
Dynamically generated web pages rely on a
database to assemble each web page on the fly
. Since
the web page can change information content for each visitor, search engines often have
difficulty giving
a true page ranking to this type of page. Dynamic websites can have
important security issues to overcome. If needed, you can
include an inventory database on your website, if you update it frequently.
The primary product of the World Wide Web is
open source information.
Open source
means
free information
for everyone. Many of
the people who could benefit from all this
free information, are unable to access it, due to physical or mental disabilities.
Business websites that
make information accessible to nearly everyone , prove that they
care about customers needs.
A user friendly website can
find new customers for your business.
Accessible website features are simply
good business features to have on any website.
An
important seo component.
Choosing
the right name for
a business website is one
of the most
important business decisions a business owner can make. Unfortunately, this is usually where
choosing a company name with a .com extension, appears to be obvious. But it's
a common mistake. The importance that search engines place on
the right domain name
can't be overstated.
Good SEO
starts with
a good website name.
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A
good menu must be easy to find,
simple to understand and follow.
Menus are simply an
organized collection of
hyper links. Although
Javascript and
flash menus offer design options that are beautiful, they should be
avoided. Unless the visitor's web browser supports the script or has the right
plug-in already installed, they can't even
use the menu! Visitors will quickly leave a web site when they can't
find the information that they came for. If your website's
main menu does not provide text links to all your information pages, you need to
provide
a good sitemap and
a good menu. Including
a site search feature on each web page, makes
navigating a website simple.
Usability is
a critical component to every
successful business web site.
A user friendly website
will help you
find new customers.
Links are what the World Wide Web
(WWW)
is all about.
Having many links is a good thing, few links is a bad thing
.
Internal links allow visitors to find additional information on your site, that expands
on or explains information topics. Outgoing links allow visitors to
find important information on other important websites.
Links are important.
Graphics include all the pictures, backgrounds, borders and other visual presentation effects. Good graphics use can enhance a visitor's experience. Overdo the flash components and you can lose professional credibility, very quickly.
The proper use of meta tags is important to every website. In
the early days of the WWW,
meta tag abuse reduced the value that
search engines place on most of the meta tag components found in proper html.
That said, some meta tags are still
important to seo. Since meta tags help browsers to display web pages correctly, they help to
create a user friendly website.
The most important meta tag
is the
description tag, since it is the summary
of each page.
W3C calls the page title tag
the most important element of
a quality web page
for some very good reasons. The title of every document should describe
what
the document information is about. This is an absolutely critical component
for every web page on
a good business website. About us
and who we are
, are
worthless page titles.
SEO
is often about
writing good page titles, as a first step in
improving search results.
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There are
216 web safe colors.
Choosing colors that are not on this safe list may cause your web pages to render differently
in different
web browsers. Internet Explorer
is not the only browser that your customers can use.
Choosing the right colors for your type of business, will also help you create instant
credibility on a website.
Valid web pages allow every browser to display web pages the way the author intended. Without valid code, your pages may look completely different, or not be readable in some browsers. To design an accessible website, the pages must be written in a valid markup language. As a bonus, search engines are beginning to rank valid websites higher. Your site will not become obsolete, if it remains valid. Quality websites are always valid.
Valid cascading style sheets or CSS, allow designers to add great presentation effects and user functionality, without creating web pages that are too large or contain invalid markup. However, accessible web pages must still be usable without them. Multiple stylesheets allow users to customize the way they experience your site.
Contact information should be easy to find and must always include your email address. If you have more than one person or department answering the company email, include a directory of the people to contact for specific departments. You have probably had difficulty finding contact information, or even a phone number, on the sites you visit. Very annoying, isn't it? Provide at least a couple of ways to contact you. Remember, website privacy must always be a high priority.
[ Content ]Your business has financial objectives and priorities for getting a website. Search engines have priorities for indexing and ranking a website. All your visitors have similar expectations for visiting a business web site. Unless you know what information customers want, it's very unlikely that you will ever have a successful web site.
As a business owner, the most important reason to get a good website, is to help find new customers for your business. As a potential customer, the most important reason for visiting a website, is to find the answers that solve a problem.
Should you find this
important website information useful and wish to link to this
web page, simply copy and paste
the following link text
onto any of your site's pages:
<a href="http://www.seowebsitesdesigners.com/designing_websites/website_design_components.html">Important websites</a>
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Please note: Google does not permit direct link searches from non-exclusive business websites and so they are not included on the search engine list. Please search Google directly at www.google.com
Search multiple search engines: yahoo . yahoo.ca . bing . bing.ca . alta vista . ask by pressing each search engine name.
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