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What makes a website a web site ?
Why is a web site a web site ?
What is a business web site?
Until you have
a very good understanding of the
many answers to that important question ,
don't waste a lot of money designing one! As with many of the common
terms we use ,
a website is not a technically accurate term. Since
any site on
the World Wide Web is actually known as a web site , that is the correct
term. So
what is a website that's good for business?
A website
McMaster University
A set of interconnected web pages, usually including a home page, generally
located on the same server, and prepared and maintained as
a collection of information by a person, group, or organization.
A web site by real
web site designers
A web site is simply
an information resource . It might contain only one,
or thousands of individual web pages . A web site can be (almost) anything
that the author or website owner chooses. Every web site has the potential to provide
unique and important human knowledge
to the world. However different in appearance and
information content ,
every
publicly accessible site
on the World Wide Web shares common traits:
Beyond
the website protocols ,
every website can be as unique as the imagination of the
website designer .
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There are
millions of new web sites published each year for the sole purpose of
entertaining or amusing a very select user group. Anyone can design and publish
a general interest website.
A general interest website might include:
A real website will provide real information
provide some real information . The purpose of the
World Wide Web is to provide real information to
anyone who wants it, 24/7/365 .
Opinions, research studies, personal experiences and even raw data each
contribute something to the body of human knowledge .
A good website provides good information to visitors.
A good web site design must also
contain:
Every good website can expect to receive some
search engine referral visitors. The
best web site information , is
what every search engine tries to provide their
users, within their search results pages (
SERP ).
A valid website is simply a site that was
written correctly according to the rules
developed by W3C . Most websites
are
not valid and will probably NEVER validate . Not an
important website component to most
web designers , because it requires some time, skill and knowledge.
A web site is user friendly if every site user can find and retrieve
all the information they are looking for. For this to happen,
a website needs to be accessible ,
easy to navigate , and provide
high quality information .
An accessible website allows EVERYONE, regardless of their
physical or mental abilities to
access and use website information .
Website accessibility is important to every business website.
E-commerce is a buzzword used to describe doing business on
the internet or WWW.
E-business as many business
owners have discovered. Remember all
the Dotcom failures of the '90s ?
Often
a costly business mistake ! Many
beautiful business websites fail
to attract any new customers. Why? Search engines don't care what your site looks like.
Search engines and users , want to
find good business information sites . When
describing a website , Beauty is
in the eye of the beholder .
A search engine friendly site is generally EXACTLY the same
as a user friendly site . Every search engine advises web developers
to design sites for users, not search engines . Most don't listen and try
to fool search engines into ranking their sites higher than their information
deserves. Many of
these web sites get de-indexed !
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A good business site will provide every website visitor with
good information about the business
activities, products, services and history. Simply stated,
good business web sites answer customer questions before they're asked!
Understanding and
meeting customer needs is what every successful
business owner already does. Publishing
the right information on a good business
site , will
make any website a profitable investment .
Good page titles and
good links help to create
a user friendly website design .
An optimized web site is simply
a focused information web site that has been properly written. There
is no magic formula to
building an optimized web site . Just play by the
WWW rules for
good website design .
A web site is about information , not
beautiful design awards . Web site awards are for designer egos and don't
really mean much to anyone else. Your customers a looking to
find good web site information on your site. Although some may appreciate the
look of your site, if it doesn't provide them with the answers they need,
they'll leave anyway. Leave
design awards to designers and
design a web site for customers .
A
bad website takes up space on the web and provides no real
information to anyone. Some website designers think that producing multiple
copies of the same
bad website design will improve their search engine rankings. These duplicate
websites only serve the interests of the website designer . If
a good website
provides
good and unique information to visitors, a bad website provides nothing
but
outdated or duplicated information . Bad websites usually have bad use of
graphics,
meta tags ,
poor navigation and useless hyperlinks .
Bad websites never validate , are
not accessible but are
very cheap to produce . Not
the type of website you want designed for your business!
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