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Good page titles are important
to
every web page on every web site on the
WWW. This
html page element is
the most important, but often overlooked or misused by
business web designers. The page title tells everyone what important
information the page contains. In
html, the <title> tag tells a computer's
web browser to display the words placed within it, as
the document title, usually at the top of your monitor screen. Good page titles
provide
interesting information about the web page. Having your
company name in every page title is a big
mistake that hurts your
search engine results. Your
company name should NEVER be the
title of your HOME PAGE. Why?
We were once contacted by a company who had never found a customer with their website in five years! When we looked at the site, every page was titled with the company name only. Unless the visitor already knew about the company, they could never find their site with a search engine. Almost as bad, the only links on the home page, were to the terms of use and privacy policy pages. Guess how many pages that all the search engines had indexed? That's right, only (3) of the 60 pages on their site. That website was certainly not a good business investment!
from W3C They go on to describe good titles:
You will note from the example above, that putting
a good link in the page heading
helps to clarify the information contained
in the page title. Putting important information into context helps
create a user friendly website.
Page titles appear as a list, on the search engines results pages or SERPs for the search phrase that a user types into the search window. Search engines place a very high value on good page titles that accurately describe the page content, to rank web pages.
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The page title that appears in the first place position
on a
search results page, will be visited first
more than half the time.
Understanding how much importance search engines place on page titles, you can see how critical good page titles are to good seo.
We explain to
new clients, that spending the time to tell us, the
questions customers ask, is some of the most valuable time
they can
invest in getting a website. With this
critical information, we can write
page titles that match potential
customer search questions.
The title page of a website is your home or index page. It should clearly describe what the entire website is about.
Our title page is titled:
How to get a website by
a good seo business
website designer. It describes what our entire website is about.
Most
poorly written business websites have every page
titled with the company name. This is a very common
page title mistake. Simply
changing the page titles to accurately describe each web page, can produce
amazing improvements in
search results, new visitor statistics and increased sales.
Leaving any
untitled
pages on your site, will not be
a profitable decision either.
Good business websites are written to provide
good information
from
a customer's perspective, because your
potential customer already knows
how to search with a search engine.
Since page titles appear on the search engines results pages, ensuring that your pages receive good placement, requires that you have good text links with the page title included, to each of your website's pages.
When you scan a search results page, the page title that most closely
appears to meet your
search question, will likely be the one you click on
.
Although being
ranked number one is important, having an
interesting page title
will often induce visitors to visit your site out of simple curiosity. Page titles are like
storefront signs
, the good ones get noticed.
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Some of the page titles used on our site include:
Please read: What is a website? and How to get a good website, before you simply focus on what a website costs.
As you visit each page, check the search engine results by clicking on each search engine name at the bottom of the page. You can read a more complete list of page titles on our page titled What is a good sitemap? Each time we edit or add new information to a page, we check the page title to determine if it still best describes the page. If not, we change it. This is a very important component of optimizing a web page.
untitled, there are millions of pages where the page author didn't bother to even write a page title! That's certainly not how to write a good web page.
Who we are, do you know that Yahoo alone lists millions of pages titled who we are?
What we do. Why would anyone want to know, if you don't tell them what the page is about?
How to find us, if we don't even know who you are or what you do, why would we want to?
Did you know?, of course not. That's why I'm asking a question!
Contact us, returns BILLIONS of PAGES on Yahoo alone! See what a page title means to search engines?
Worse than boring, they don't tell anyone what the web page is about on a search engine results page.
Almost as bad, are the
cute page titles, that are supposed to get your attention like a headline in a newspaper. We once had a flooring company ask for advice on how to improve their
website search results. They said the were already getting hundreds of visitors each month and their most visited page was titled
How to get laid in
(city name). But nobody called! When we asked why anyone looking for flooring would use
that title as a
search phrase, they were stuck for an answer. What kind of people did they think were visiting that page, anyway? Another example of simply believing that
a web site is advertising.
For people with disabilities
,
good page titles help. They often need to spend extra time and effort just to visit web sites.
Properly titled pages help
find the right information site more easily.
Making page titles user friendly, can pay big dividends in creating
good accessibility. In turn,
accessible websites find more customers.
Important meta tags, properly used, will also improve every user's experience.
Usability is the key to
a successful business website.
Should you find our
good page title information valuable and wish to
link to this web page, simply copy and paste
the following link text
onto any of your site's pages:
<a href="http://www.seowebsitesdesigners.com/good-page-titles.html">Good page tiles?</a>
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Please note: Google does not permit direct link searches from non-exclusive business sites and so they are not included on the search engine list. Please search Google directly at www.google.com
Search multiple search engines: yahoo . yahoo.ca . bing . bing.ca . alta vista . ask by pressing each search engine name.
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