A good page title <title> is important to good seo

How important is a page title to a good web page search result? How to write a good page title

Why is a good page title important and what are good page titles?

Good page titles are important to every web page on every web site on the WWW. This html page element is the most important, but often overlooked or misused by amateur web designers. The page title tells everyone what important information the page contains. In html, the <title> tag tells a computer's web browser to display the words placed within it, as the document title, usually at the top of your monitor screen. Good page titles provide interesting information about the page. Your company name should NEVER be the title of your HOME PAGE.

What is a good page title?

A good page title is a good, concise description of the page

from W3C

<title>: the most important element of a quality web page

The <title> element in HTML is designed to provide a short piece of text that should stand for the document in cases such as:

* window title bars
* bookmark lists
* result lists from search services

A good page title contains good keywords

You will note from the example above, that putting a good link in the page heading helps to expand on and clarify the information contained in the page title. Putting important information into context helps create a user friendly website.

Good page titles help search engines rank web pages accurately

Page titles appear on the search engines results pages or SERPs for the search phrase that a user types into the search window. Search engines place a very high value on good page titles, that accurately describe the page content, to rank web pages.

Good page titles don't include ourcompany.com!

Most poorly written business websites have every page titled with the company name. This is a very common page title mistake on many business web sites. Simply changing the page titles to accurately describe each page, can produce amazing improvements in search engine ranking results, new visitor statistics and increased sales. Untitled pages are not very profitable. Good business web sites are written to provide good information from a customer's perspective.

Good page titles make good link text phrases

Since page titles appear on the search engines results pages, ensuring that your pages receive good placement, requires that you have good text links, with the page title text included, to each of your sites pages.

A good page title will attract visitors' attention

When you scan a results page, the page title that most closely appears to meet your search query, will likely be the one you click on. Although being ranked number one on the list is very important, having an interesting page title can often induce visitors to visit your site out of simple curiosity. Page titles are like storefront signs, the good ones get noticed.

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Good page titles are important to good SEO

Once you realize how much importance search engines place on page titles, you can understand how critical good page titles are to good seo. We often explain to clients, that spending the time to explain what information is important to their customer, is some of the most valuable time they can invest in good business web site design. With this critical information, we can write page titles that match potential customer search phrases. The page title that appears in the first place position on a search results page, will be visited first more than half the time.

Some page titles used on our site include:

• A good web site IS good web design
• A good business website means a good business information site
• Find a good SEO site to find a good website designer
• A user friendly website
• A high quality website provides high quality information

Please read: What is a website or why is a web site a WEB SITE?, before you make any business web design decisions.

As you visit each page, check the search engine results by clicking on each search engine name at the bottom of the page. You can read a more complete list of page titles on our good site map. Each time we edit or add new information to a page, we analize the title to determine if it still best describes the page. If not, we change it. This is a very important component of optimizing a web page.

The worst page titles?

• untitled, there are millions of pages where the page author forgot to even write a page title! That's certainly not how to write a good web page.
• Who we are, do you know that Yahoo alone has over 80 million pages titled who we are?
• What we do, why would anyone want to know?
• How to find us, if we don't know who you are, why would we want to?
• Contact us, returns over 6 BILLION PAGES on Yahoo! See the value of good page titles?

Besides being completely boring, they don't tell anyone what the web page is about on a search results page.

A good page title helps create a user friendly web page

For many people with disabilities, good page titles are very important. They often need to spend extra time and effort just to visit web sites. Properly titled pages help find the right information sites more easily. Making your page titles user friendly can pay big dividends in creating good accessibility. In turn, accessible websites produce more customers. Important meta tags, properly used, will also improve every user's experience.

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