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Do websites lie ?
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Myths are usually harmless and amusing, but can live longer than the people who start
them. Many myths begin as a reasonable , or at least understandable explanations ,
to
a question that people are afraid or unable to ask .
If
knowledge is power , myths
are created when people feel powerless and need comfortable answers . Someone
will always give AN ANSWER A reasonable sounding myth is usually more quickly accepted, than an
uncomfortable fact .
When myths are repeated often
enough, or published by people who should actually know the truth, they become
part of our common knowledge .
Nearly every myth begins as a part truth
and just keeps growing and growing and growing. If you decide to accept the
following myths as facts , remember to ask Santa Claus or the Tooth Fairy
to confirm your business website design decisions .
Technophobia is at the root of most website myths .
Knowledge is power .
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Fact :
graphic artists posing as website designers . They certainly
understand
good presentation affects (
pictures and colors )
and frequently promote
SEM as the best way to attract visitors to a business website. Graphic artists
are great at designing your logo,
but
keep them away from your company's website !
An expensive business lesson to learn the hard way .
Fact: A website may get almost no visitors
if
search engines don't rank it high enough for visitors to find it .
Fact: Award winning website designs usually
win awards from website designers , not customers. Your
customers are actually trying
to find business information sites when they
look for good business information . Award winning sites rarely provide it!
See Beautiful business websites above .
Fact: Many business owners believe that a website,
any website , will help their business
find new customers .
A poor website could
actually
damage your business credibility and
send new customers to your competitors sites !
No website , is sometimes better than
a really bad website .
Why have a good company website ? If your site is poorly written, it could really
hurt your business .
Fact:
The original vision of
the inventor of the www had nothing to do with business
websites or
website advertising . The goal and purpose of the
web founder Timothy Berners-Lee , was to create
a world wide repository of
accessible human knowledge , that could be made available
to anyone who wanted it, anywhere, anytime.
A Good Business website contributes information to that
goal, but business will never be allowed to control or own the web .
Fact: Although
you can pay search engines to list
your site in their paid advertising sponsored matches paid inclusion section
SERP ),
the major search engine organizations don't sell out that easily. They all list
websites with
the best or most relevant information at the top
of their natural or organic search results . You don't pay them anything,
but you do need to give them
the best website information pages to get there.
SEO helps your website
provide the best quality information. Do you ever visit websites
listed in the paid results section , first? Then why would you pay a
search engine
to list YOUR site there?
Fact: A good website is much more than advertising.
It's good business information your customers can access 24/7/365. Unlike advertising,
you don't need to keep spending thousands of dollars each month to
keep your company in the spotlight .
SEO helps.
Fact: Anyone can design a visually appealing website.
With all the
free html text editors and webpage
templates available,
designing a beautiful website is easy .
The GOOD part, is where
the myth becomes obvious .
A good website provides
good information to a specific user group . Your
customers are actually trying
to find business information sites when they
look for good business information .
Fact: Submitting your site to any search engine will cost
you ranking position that could have boosted your search results. Search engines
follow links
to find good information .
Links from other websites allow search engines to find you,
by themselves.
Good links are what the web in World Wide Web is all about.
Fact: Since most business website visitors will be
skeptical of your information, establishing credibility is critical. There is a
lot of snake oil for sale on the web.
A good business web site must provide good
business information to become successful.
Fact:
A profitable website comes with time.
It usually takes several months for the search engines to rank a new website high enough to
get
a lot of referral visitors . Of course there are exceptions.
Like
every get rich quick scheme , a website can be
a costly illusion . We find that
the best business websites compliment an existing
bricks and mortar business
Fact: Although Google receives more than half of the
search traffic,
this search engine has it's limitations . The priority for
Google is NAMES, or proper nouns. If you are looking for people or brand name products,
Google is great at listing the best sites. Concept ideas or
business information
is not a Google priority.
Other search engines often provide better search results .
Ignore
other search engines at your own risk.
Fact: Beyond a myth, this one is an outright lie .
Any optimizer that tells you
they get special treatment from Google should be
avoided. Google's ranking system does not involve any human input . It's completely
automatic and is
based on their patented algorithm . Nobody at Google is going to
break the rules for you, but it's
a common marketing myth .
Fact:
Website accessibility is important to a business website.
In some cases, it's
a legal requirement . Accessibility can greatly
improve your site's search results . Better search results
means more visitors. More visitors means more customers. See why
good page titles also help
a user friendly website .
Fact: There many offers of
cheap business web designs
available online. Before you accept one of these packages, do some serious research.
Most of
these cookie-cutter sites were produced by graphic artists .
If it sounds
too good to be true, it probably is.
Professional quality websites ,
can't be built over the weekend . When companies like Nike
and BMW have spent more than $20,000,000 to have their sites built, what do you
think you get for $1000?
You will probably get what you pay for .
Fact:
Graphic artists often pose as good website designers . We
use the services of several graphic artists when necessary. However, balance between
presentation effects and good information is sometimes
difficult for graphic artists to understand .
Websites are about information . Good graphics help, but
should
never replace real information . There is more to a
business website than
all the pretty pictures ! Your customers are actually trying
to find business information sites when they
look for good business information .
Fact: Reading any reference material is a good place to
start. Expecting
to become a good seo by reading a book, might be a
stretch. Most
good SEOs have spent years learning and
practicing their profession . They already know there
is
no magic formula or secret tricks to
becoming a good seo .
Fact:
Security online , is not as simple as a secure connection
to your site.
The most vulnerable time for customer data theft is
after the site receives it. We strongly caution every client
about privacy and security issues . Most identity theft occurs
when companies don't adequately
protect digitally stored customer information .
Fact: A good text editor may help you
to discover the mistakes as you write the pages. It won't
write a good web page
for you. Helping people
produce general interest sites , is what text editors are intended
to do.
Professional websites are hand built .
Fact:
A business website is responsible to it's customers.
Portraying a good business attitude is essential .
Although some sites make statements
that could be considered outrageous, they do so at their own risk. If you own a
bricks and mortar business , there are
serious local and legal liability issues to consider.
Fact: Unless your company is VERY well known, using
your company name with a .com, could be
the first step toward search engine obscurity .
Your domain name choice must be based on identifying
who you are, what you do or where you do business, in
good keywords .
A good domain name is the foundation of good seo .
Fact:
SEM is about marketing .
It's simple but expensive, advertising .
SEO is about making web sites
the best they can be .
When search engines are often confused, it's easy to understand
why this myth is so popular .
Search engine marketing can be an expensive attempt to salvage a poor web site.
Fact:
This myth is almost funny . Every website should be about
a specific subject and contain specific webpages about that subject.
Clearly presenting good information is
what SEO is all about .
That's not only legal, it's expected and
profitable !
Fact:
A valid website is
easy for search engines to read and
browsers to display properly. Valid
websites are also more
accessible websites to people with disabilities . The root of
this myth is with graphic artists who pose as website designers .
Professional websites validate .
This entire site validates as XHTML 1.0 Strict . There is
simply no excuse for any self-proclaimed
professional web site designer to publish
a site that is not
web standards compliant .
A business information website that isn't valid isn't
a very credible business site .
Fact:
Meta tags are far less important than they
used to be for
website optimizing . They are very important for web browsers and your user's
experience. Important meta tags help to create
a user friendly website .
Fact: The actual myth is that you don't need a site map
if you have a JavaScript
drop down menu . The myth about dynamic navigation
features involves how search engines
and human visitors find
the right information pages .
Search engines can't follow the
links in scripts and
flash menus . Some visitors don't have JavaScripting enabled
on their web browser, so they can't even use your site menu!
A good site map will tell visitors at a glance,
what your site is for, how to find the right information pages and allow search
engines to index your entire site.
Fact:
A blog can be very tempting to a business website owner.
Having an interactive site and comments from visitors can create some interesting
discussions. It can also
destroy your site's business credibility . Use extreme
caution. A blog can be
a big website mistake .
Fact:
Links to other websites are what the web is for. Your
visitors and search engines,
value links to more information .
Avoid buying into Link Farms , at all cost.
Good links build good web sites .
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Many
business owners believe these myths and then
wondered why nobody comes to their web sites, or contacts them if they do visit.
Good web site design decisions must be based on
real facts and good information , not common myths . Please
do some good research, before you fall for
another expensive website myth .
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