Search engine marketing is not SEO, its SEM

A search engine optimized website has good information, no session time limit and is accessible to people with disabilities. A search engine friendly website.

How did marketing get so confusing? As with many business terms, it's usually about trying to put a good spin on an unpleasant reality. The world of mass media advertisers, is full of brilliant spin doctors!

In the brief history of the World Wide Web, a lot of people have seen the dawn of the information age as an opportunity to exploit it's enormous potential for profit. Advertising executives from all over the world saw the Web as simply another mass media form to exploit. How much different could it possibly be than the early days of radio and television? At the same time, their clients were asking for more exposure to more people, for less cost. To Ad execs, this new age advertising space, was a cheap way to reach millions of customers and keep their paying clients happy. In the early '90s, .coms sprang up everywhere. Just as quickly as they came, most of them failed. Why? Because most of the people who started them, had no idea about what a website is for! Free information, that can be accessed from anywhere, any time, by anyone connected in any way to the Web. To take advantage of all that free information, you only need to find the right website!

Marketing is part of what a business web site does, but it's not simply advertising. A good business website lets anyone who wants it, find information about a company at no additional cost to either the company, or a potential customer. In the early development of search engines, they quickly realized that they could sell ad space to advertisers who couldn't get good search results any other way. So the choice is simple, write good web pages or simply pay search engines to list your site in their paid advertising sections. SEM is advertising, which is only part of a good marketing strategy. A good website is the most powerful marketing tool imaginable, in the hands of a good business designer.

When a beautiful website fails to find new customers, buy advertising from a search engine!

Search engine marketing is an industry buzzword and there's a lot confusion about search engine marketing versus search engine optimization methods. To even begin to understand the differences, you need to first understand something about search engines and search engine marketing objectives.

All the major search engines exist for (2) simple reasons:

The first, is to provide their users with good organic search results, from credible information resources. They do this by providing natural or organic results to the search phrases typed into their search word input box. The second, is to generate revenue for themselves. They do this by selling advertising space on the same search results pages.

Search engine marketing is all about the second reason!

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Search engines make billions of dollars selling paid advertising on their results pages. This makes search engines very interested in attracting as many users as possible. The more times each day that someone clicks on a paid inclusion link, the more revenue the search engine company generates. When you understand that every search engine web site is also a business web site you can easily understand what motivates search engines. Search engines are among the most successful websites on the web.

**SEM (search engine marketing) is not SEO (search engine optimization)**

The following are some simple definitions for SEM or search engine marketing :

Wikipedia — SEM

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are:

* Search engine optimization, or improving rankings for relevant keywords in search results by rectifying the website structure, and content such that they could be easily read and understood by the search engine's software programs. It is seen that website containing the latest trends and updates are first available to the visitor.

* Search engine advertising, or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay per click advertising).

* Paid inclusion, or paying the search engine company for a guarantee that the website is included in their natural search index.

Search engine marketers are experts and firms who explore the weaknesses and strengths in the methods and individual products to find the best way to promote a particular website in search engines.

SEO is an abbreviation for search engine optimizer. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Good SEM can be necessary for some trade specific or retail store websites

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Many business web sites rely on links from distributors and manufacturers to bring visitors to their sites. A good example website, would be a specialty retailer that has their site listed in the Where to buy section of the manufacturers web sites. A good SEM will explain how to get your site included in all of these regional listings.

Good SEM — Good Search Engine Marketer also follows good SEO rules

A real search engine marketer has no reason to use any special tricks to try to manipulate search engines. You're already willing to pay search engines to list your site! Every business website has information to provide visitors with good reasons to visit. Allowing (or asking) a search engine marketer to use unethical techniques to increase your traffic, will be a very short term marketing investment.

A good search engine marketer will:

Explain good SEM (good search engine marketing) methods, honestly.
Explain that SEM is simply paid advertising
Ensure that your site is included on all the major search engines paid listings.
Explain how to or perform a performance analysis on your marketing campaign, to see which search engines are providing actual customers.
Explain how to get your site listed in the various trade or industry specific publications.
Warn you against any unethical SEM practices that you might be considering.
Advise you where to find free website listings
Tell you how to avoid spam site link exchanges.

An Ethical SEM — Ethical Search Engine Marketer can also help your SEO

Due to the overly aggressive marketing tactics employed by some search engine marketing firms, business web site owners are often confused about the entire website marketing industry. SEM is simply paying search engines to advertise your site and there's nothing confusing about that.

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SEO is about good website design and is the best marketing strategy.

SEM vs SEO couldn't be simpler to explain.

With SEM, it doesn't matter how search engines rank your website.
SEM doesn't care about your Domain Name.
SEM doesn't rely on good web page markup.
SEM doesn't care about quality of your site's information.
SEM can even get visitors to a beautiful website!
SEM ignores all your website mistakes.
SEM is frequently used as a last resort for a poor website.
SEM is a short term investment. Stop paying and your site disappears from the paid search results.
SEM is frequently employed by Big Business websites
SEM makes huge profits for search engines marketers.
SEM can be (economically) employed by any business website owner (without paying for assistance).
SEM is not performed by a good business Designer.

Good SEO can also be described as SEM but, SEM is rarely Good SEO

You might see also: SEO questions about good search engine optimization methods and About a Good SEO (Search Engine Optimizer) and How search engines rank websites.

Please read: What is a website, before you make any important, business decisions. What is a good website worth to your company?

A good SEO knows how search engines value links!

Should you find our search engine marketing information important and wish to link directly to this web page, simply copy and paste the following link text onto any of your site's pages:

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Internet search to find good web marketing information

Please note: Google does not provide direct search results, or permit searches from non- exclusive business sites and so they are not included on the search engine list. Please get Google search results directly from www.google.com

Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.