To get an optimized website, start with good information content

Why do we need to get a good website? How do we get a good website?

Building a search engine optimized website starts with topic planning

BEFORE you can build a search engine optimized website, you need to develop a topic specific information plan. Developing good business information is the start of the planning and optimizing process. Good websites are all about high quality information. Your new customers are trying to find business information sites when they use a search engine. Search engine optimizing, is simply about how and how well the text information on a website is presented. Content is still King. Read: What is good SEO?

Knowing the difference between your customer's perception of your business and yours, is absolutely critical to building a successful business website. You may talk about all the great services or products you provide, but your customer probably doesn't care about most of them. Focusing detailed information about specific aspects of your business on specific web pages, dedicated to that subject only, will provide valuable information to each visitor. Any website that tries to be all things, to all people will fail to achieve a great search engine results page ranking. Each visitor is searching for specific answers, to specific questions. Each web page on your site should provide detailed answers about only one aspect of your business, linked to other web pages that provide expanded explanations of similar or related topics. If your visitor is impressed by the great information they find on one page, they will probably visit more pages on your site. You simply can't tell your entire story on one page, and expect search engines or any other visitors, to take your company website seriously.

By the time each visitor leaves your website the first time, will they have:

If your answer is probably not to any of these questions, you didn't build a very good website!

One of the most common website mistakes that new website owners make, is designing the look, or presentation layout, before they decide what free information to give their visitors. A website is NOT display advertising. It is simply an extension of your real world business. An optimized website is designed to provide the same specific information to the same type of customer that already uses your products or services. The world wide web has now replaced the traditional "Yellow Pages" as the first place your potential customer looks, for a solution to an information problem. Information that provides answers to customer questions, is also very valuable to search engines. What free information are you going to provide to your website visitors? Answering that question is the most important step in planning a search engine optimized website.

How to build optimized web pages for your website

Your Home or index page is the focal point of your website. Although it should contain hyperlinks to most of your information pages, it's not the only important page on your website. Like a book, your home page is the "index" of your website's information pages. Many small business websites try to tell their entire story on their Home Page and forget about saving specific information for the rest of their website. While your website information pages should cover EVERYTHING you do, each page should be about only one topic. Building a real search engine optimized website requires each web page to concentrate on a specific subject and provide important and unique information about that topic only. Search engines love clear and specific information. Too many topics on a given page confuses them!

Using this website as an example:

Our Home Page is about: Designing SEO or optimized websites

It uses these terms to describe the reasons and important aspects of this topic. It also contains links to every important section of web pages, about each search engine optimized topic. Your business has topic specific aspects that need to be explained on specific web pages too.

Our focus is: optimized business website design

We do not design any other type of website. The link above takes visitors to a page that is dedicated to small business search engine optimized websites. As you tour our website, you will note that each page has specific information describing the page title topic. Following this simple format, will go a long way toward building a great search engine optimized website!

An optimized website building guide

The critical points to cover on every search engine optimized web page are as follows:

• Ensure that you write a good page title to clearly describe the page text information.
• Ensure that the first level heading <h1> contains some of the same words.
• Use headings to structure a document, not for font size.
• Name the page to describe it's content accurately.
• Ensure that the information is focused on that specific topic only.
• Ensure that all pictures use descriptive (keyword rich) alt text attributes.
• Ensure that the page markup validates.
• Avoid the overuse of graphics (particularly flash animations).
• Ensure that you have no broken hyperlinks ( Use W3C free link checker)
• Use important meta tags correctly
• Move all css markup to a separate " .css" file.
• start to build good links

How a good web site finds customers

[ Top of Page ]

[ Your E-mail Feedback? (E) ] [ Content ]

If you find our optimized website information useful and wish to link directly to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.seowebsitesdesigners.com/search_engine_optimization/building_search_engine_optimized_website.html">How to get a good website?</a>

[ Good site map (s) ]

[ d ]