Do-it-yourself optimization provides focused information

Do-it-yourself Search Engine Optimization for website owners

Search engine optimization is not rocket science! It is really part science and part art form. There are many myths surrounding search engine optimization techniques and the dramatic results they claim. As search engine technology evolves, the methods used to optimize webpages continues to evolve as well. Extreme caution should be exercised by website owners planning to search engine optimize their website, as the unethical SEO practices of the past will usually destroy your page ranking rather than enhance it! There are some simple steps that any small business website owner can follow, to improve your search engine ranking without the risk of being de-indexed by the major search engines for using unethical SEO practices. Remember, good webpages deliver lots of good, focused information. Search engine friendly web pages offer all their readers lots of good text information.

Do-it-yourself optimization is also a process. The first step is to simply read your existing webpages. As you read each page, ask yourself these important questions:

• What is the "main information topic" described on the page?
• Does your meta data accurately reflect the page information?
• Does the "page title" accurately reflect that topic?
• Are there other (unrelated) topics, described as well?
• Do the section or paragraph headings ( <h1-h6> ) follow and enhance the page title topic?
• Do you have descriptive "alt text" for all your pictures? Is it relevant to the page topic?
• Does the "page name" (doityourselfoptimization.html) say something about the main topic?
• Do you provide hyper-links to focused or expanded information about the main topic?
• Does your text information make "literal" sense? ( search engines don't understand cute slogans)
• Do your menus allow search engines to follow hyper-links? ( Javascript and Flash menus don't count)
• Do you provide accessible navigation?
• Does your page markup validate?
• Can your visitor contact you for assistance?

Search engine robots can only read what your webpage describes!

Although search engine spiders are totally blind to all your pictures, many small business websites rely on their beautiful graphics to provide their visitors with most of the important information. Search engine optimization techniques ALL RELY on the proper use of text information. Search engine spiders (robots) only read text. If your webpage focuses text information on the page title topic, provides unique text information and follows the rules of the www, your page ranking will dramatically improve. Good (text) information achieves good SERP ranking, period! When you Google the term "Do it yourself optimization" you will find millions of additional sources of SEO information to research.

"Search Engine Optimization" is all about "focused (text) Information."

When you have honestly answered the questions above, compare them to an analysis of this webpage:

• The ONLY TOPIC described on this webpage is: Do it yourself Search Engine Optimization
• The page title is: Do it yourself Search Engine Optimization
• All the information focuses on Search Engine Optimization and do-it-yourself SEO methods.
• The page text focuses on Search Engine Optimization techniques
• All the section headings relate to Search Engine Optimization.
• The pictures have alt text related to high quality SEO websites.
• The page name is: doityourselfoptimization.html and is in a file folder named: /search_engine_optimization/
• There are numerous links to more search engine optimization information.
• ALL the text information on this page contains the detailed, descriptive literal phrase: Search Engine Optimization.
• Is there any doubt that this webpage is about: Do it yourself Search Engine Optimization?

Providing design, build and search engine optimization information to the owners of small business websites is important to us. Understanding basic webpage optimizing methods, helps everyone focus on the important aspects of good website design. We sincerely hope that the information provided, will assist you in your webpage optimization efforts. A good website is a living information resource. It evolves and matures as the information it contains, improves and focuses or expands on the topic of the entire website. We are constantly amused by the snake oil salesmen that say all ya gotta do is, buy our book, or buy our download program to instantly build a great SEO website! Buyer beware and do lots of research before you waste even more money, having to fix the problems. Good luck with your website. You can learn a lot by doing it yourself. If our information was helpful, please let us know so we can provide even more.

• Please see: Building SEO Websites
• and Read Search Engine Optimization as well.
• See also: Frequently Asked Questions (FAQ) about Search Engine Optimization
• and SEO vs SEM
• About SEO - Search Engine Optimizers
• Reducing SEO confusion?

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