We answer SEO questions

A good question: How do search engines rank websites?

What's the difference between Good SEO and A GOOD SEO?

Good search engine optimization methods (or good seo) can be followed by almost anyone. Optimization means following the rules of good website design and presenting good information in the most optimal manner.

A good search engine optimizer is usually a professional website designer who specializes in re-writing webpages to correct previous design mistakes. White hat search engine optimizers understand the important aspects of presenting good, unique information, valid web page markup, proper heading and title use and important meta tags, in the manner that search engines approve.

What is Ethical search engine optimization?

There are many forms of unethical search engine optimization used by web site developers. Repeating key phrases over and over for no purpose, is probably the most common. Although temporarily effective, every unethical technique has it's risks. Search engines do not tolerate deceptive optimizing practices for very long. When discovered, the site is usually de-indexed! Ethical search engine optimization involves carefully presenting information in the best way possible. Long term ranking results are far more important than short term gains. Well optimized web sites usually improve their search results over time.

Search Engine Optimization, what is professional search engine optimization?

Search engine optimization is the process of creating or rewriting webpages that search engines will rank at the top of their search results pages. (SERP) Although it sounds pretty simple, it's not. Search engines rank webpages by the information content quality they provide, period. Writing topic specific information on each webpage is just the beginning. Knowing who the information is intended for, is the single most important factor in search engine optimization. Most optimization techniques involve educated guessing about which keyword phrases that a specific user group might use to find your website. The website that provides the most relevant answers to those keyword phrases will rank at the top of the search results. Pages that rank near the top of the search results will attract more visitors. For any small business website, this is critical to publishing a profitable website.

Do you provide free SEO (search engine optimization) information?

In a word, "definitely!" Our entire website is devoted to providing free information to people planning a small business website. We provide an "index file" of the important search engine optimization information pages on this site. At the bottom of this page you will find links to all the major search engine results pages for even more search engine optimization information. Simply press any search engine name to get their results page.

Is search engine optimization expensive?

Designing, building and publishing a new company website can be a significant business investment. To be a profitable investment, you need to generate new customers. If nobody but your "friends" visit your website, you wasted all the money you invested! Search engines should provide more than 90% of the visitors to a business website. To do that, they need to rank your webpages high enough to attract visitors. If you calculate how many new customers you will need, to cover a $200-500/page fee, you can quickly determine if search engine optimization will be profitable. If it's not, you probably don't even need a company website! Since we guarantee your website's performance, your website investment risk is reduced.

Will we get millions of visitors to our website?

This is probably the most common misconception for new website owners. There are millions of websites already on the world wide web. With millions of new webpages being added daily, having your webpages rank high enough to be found, is the real seo challenge. In reality, without good optimization practices, your website might not get any unsolicited visitors!

Can you search engine optimize a "FrontPage" website?

FrontPage websites need lots of work to achieve good ranking results on any search engine not affiliated with Microsoft. FrontPage produces webpages by a proprietary software package that works best on Internet Explorer. They rarely validate, offer poor accessibility features and generally don't rank very well. Since Microsoft makes up their own rules, they're simple to produce, difficult to optimize. Although we can provide some dramatic improvements, we can't guarantee the results. We frequently recommend a complete rewrite of any FrontPage website.

How long does it take to see the results of good search engine optimization?

Good search engine optimization methods take time to mature. Many search engines will scan your site several times before giving your webpages the ranking result they deserve. It also appears that some search engines only update their databases every month or so. We usually see dramatic results in 3-6 months. Since we monitor every web site we build, we also make subtle changes to the web pages and page titles for at least six months. Search engine optimization is a process, not an event. We track your website performance statistics for the full year after we publish your web site.

Search engine optimizing is... ONLY about search engines

Search engine optimization is about getting more visitors to your web site. What happens next, depends on the quality of information they find. Search engines try to provide the best links to answer the question their user asks. If you can provide your visitors with good information, they'll come back for more. Most visitors return several times before making a direct contact. Give them plenty of good reasons to return. A user friendly web site will make that easy.

• See also: Designing seo web sites questions. and SEO vs SEM
• About SEO - Search Engine Optimizers
• Understanding SEO
• SEO Myths and lies are expensive.

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