The structure of a webpage is determined by the use of "headings."
Search engines use the heading tags to help analyze the page text content. Like
the page title, headings indicate
an important "sub-topic," beginning with h1 as the most important and
h6 as the least. Note: They must be used in the sequence of importance.
All good webpages are written to provide
"
specific visitors " with
important and unique information,
about only one specific topic. The way that you write a webpage should
describe as fully as possible, for all your visitors, one main topic per
page. Describing several important topics on a webpage, dilutes the information,
confuses search engines and probably your human visitors too!
To achieve a balance between writing
all that important information on one page
and having webpages that load so slowly that your visitors leave, try focusing specific
information on several pages. This page is approximately 40K of text and
takes less than a second to load using a high speed internet connection. If you
need to have more than 40K on a single page, that information needs to be
very relevant to the page title topic! (40K is considered
fairly large.)
Search engine
optimizing your website graphics is very simple.
Eliminate the pictures! Probably not a realistic option! Although this is
not appealing to your human visitors, website graphics
annoy search engine spiders. They can't "see," they can only read. Good
"
alt text " helps search engines to understand what your pictures
represent. Keeping
your graphics file sizes small, reusing the same graphics on your webpages,
and keeping graphics use to a minimum, will help your pages to load faster and
will make them more "readable and search engine friendly."
Please note: Google does not permit direct searches from non-exclusive business
websites and so they are not included in our search engines list. Please search Google
directly at www.google.com
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