Optimized websites contain optimized web pages

What is an optimized website?

Search engine optimized websites contain, search engine optimized web pages

Competition among small business websites for page ranking position, makes it necessary to search engine optimize ALL of your webpages. A search engine optimized website is simply a collection of search engine optimized web pages! Optimizing each webpage for a specific search phrase topic, will give your entire website many entrances.

Most search engines don't actually rank complete websites, they rank each, individual web page. Since most small business websites contain information on a number of topics, dividing your website information into specific topic pages makes the most sense anyway. Doing it right, can also create a very profitable website.

Optimized websites help search engines!

EVERY website has two faces. What you are currently reading on your side of the screen, looks nothing like what a search engine robot sees inside the screen!

To explain this:

Simply "right-button-click" your mouse. See the "menu item" that says View Source or view page source on the drop-down menu? Click on it and read the new window! That is what this page REALLY looks like. Once you have studied the real web page, you can understand why a beautiful website may not achieve a search engine optimized status.

Search engine robots, or spiders are actually blind as bats!

Beautiful pictures and animated graphics mean (almost) nothing to a search engine. They are only there to provide visual appeal for the humans who visit the website.

A beautiful website design, from a search engine's perspective

Everyone who visits a website, expects specific things:

• They expect to actually find the specific information they are searching for.
• They don't expect to waste time searching around the website for that information.
• They expect the page to be interesting and understandable.
• They expect to easily navigate to even more related topics pages.

Optimized websites meet visitor expectations

The website that meets all those expectations will probably be added to their favorites list!

That's exactly what real search engine optimized websites deliver to search engine robots and people too!

Search engine optimized web pages tell each search engine, how to rank them

It's really quite simple. For a web page to be highly ranked (optimized for a specific search word or key-word-phrase) it must:

• have a page name that closely matches the topic of the page title
• Have the page topic clearly defined in the title.
• Have the subject of the web page text information clearly stated.
• Provide important information that is dedicated and focused on the specific page topic only.
• Be a properly written document, in a valid search engine recognized document format.

Search engine optimized websites are like candy to a search engine spider!

If a search engine can send their "spider" to a website, have it easily understand what has been written and retrieve all the topic specific information accurately and easily, they will want to visit that website again and again.
Should your business website be "search engine optimized?" If not, are you wasting your time and money, designing a new company website? Do you still believe the website myths?

See also: Questions about search engine optimization and confused about SEO?

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