An optimized website has good information, no session time limit and is accessible to people with disabilities. An assistive technology, user friendly web page.
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getting user friendly
Every website, like every business, has a unique personality.
A website can say to a potential customer
that you're
friendly, approachable and
safe to deal with.
You have the answers to their
questions and that you provide
good customer service.
All this and more, can be instantly conveyed to potential customers on
a company web site. That is what branding
and creating brand loyalty
is all about. On the web, you can
create information loyalty. Sadly, most
business websites tell visitors:
Our beautiful website, cost us a lot of money just to say...
buy now... (or go away!)
And they do go away, and don't return. Not the first impression you want to convey, if you want to have a successful business website? Is the only important information about the company on your company's business cards? So why is this business mistake so common? It's easy to explain why websites fail to find any new customers. A business owner will find a web designer to design a beautiful website. They let them find a web hosting service, put all the product pictures on web pages, set up a shopping cart system, so the owner can just sit back and wait for the money to roll in. When nobody comes to their website, they can't understand what went wrong! What most business owners don't understand is, a website is not advertising. It's the most powerful marketing tool imaginable, when you know how to use it. When you create a user friendly site, the information customers want is on the website waiting for them. That is simply what a good website does, it waits. This is the most important part of the optimizing process. Then, new customers simply have to find the web site and that is the second part of the process for optimizing a website.
Customers know
how to use a search engine.
Search engine spiders are like prospectors, constantly searching the web for gold
.
To a
search engine, gold
is
THE BEST INFORMATION.
Information about what? Everything! The world wide web was invented to be
the repository of all human knowledge.
Every web page published contributes to that goal. Optimizing your website simply
allows everyone to easily
find your business information online. How?
Search engines collect billions of web pages using their
spiders (aka robots), deposit the information
in their
database, analyze it with their
algorithm and return a list of
page titles of
the most relevant web pages
when
someone enquires about that topic. The page
title becomes the
link
to your website. Providing the the
best information, helps search engines place your site
near or at the top of their
search results listing. Understanding that
your website is NOT ABOUT YOU, its about free
information for potential customers, is often the biggest optimizing challenge.
Good websites always have
good answers to
customer questions.
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Website optimizing is an ongoing process. Since your web site is a living entity
in
the world of information
, your
important business information will probably change often. As
your business expands, changes focus or direction, or evolves into different
products or services, you will need to
add new information pages. Creating sections (folders) for general information topics,
allows you to accurately add new information on specific topics. As an example: This page website_optimizing.html
is
located in a web folder named
/search_engine_optimization/ on our
web server.
Every web page in this folder is
about Search Engine Optimization. Any new,
specific
optimizing information web pages that we add to our web site will go in
this folder. Your website can use the same method. It allows search engines to
identify the right folder, the right page and
specific page title, easily and accurately.
Optimizing your website over the long term is much easier when you clearly
identify where the topic
specific information pages are located on your
website. Creating a logical file structure
is an important
website optimizing technique.
Search engines don't see your web pages the way human visitors do. They can only read
text information. They completely ignore
pictures and
presentation effects.
A search engine's mission is to find, retrieve, store and present important,
relevant
information to
their users. Although each search engine uses
slightly different methods to accomplish their mission, they all have the same purpose. They don't care
what your website looks like, only the unique
text information web pages it contains.
Providing important, relevant and
topic specific information will impress
every search engine. When a web page impresses a search engine, they rank it as
a valuable information resource, so impressing
search engines is
the key to web site optimizing
and increasing your new visitor count.
Although website optimizing focuses on search engines, the real importance or value of every website is in the way it presents quality information to human visitors.
Optimizing website graphics means keeping your picture files as small as possible, reusing the same pictures on many webpages and avoiding too many pictures on a page. The download time used by pictures can make your pages so large, that visitors get frustrated waiting for the page to load. Not everyone uses a high speed internet connection! Always use descriptive alt text for every graphic.
The name given to each web page should describe what the visitor will find on the page. Optimizing page names helps search engines and people decide which pages are important to them.
The page title tells your visitor what the page is about. It also tells search engines the topic of the page. Keep page titles "topic specific" and focused on a specific subject.
The information on each web page should focus on the topic described in the page title. If you need to expand into other topics, create more topic specific pages. File sizes should be kept small, to load quickly.
Headings (<h1> to <h6>) describe the relative importance of each page section. Your <h1> heading should closely follow the page title topic. The other headings will follow the sub-topics of the same information. NEVER use headings to simply provide font size or color control.
Creating
a good menu and
hyperlinks that are easy to understand and follow is important
to your visitors. Visitor perspective should be
your guide to navigation features.
If your visitor gets lost in your web site, they will simply leave! When in doubt,
always include
a good sitemap. Creating
a user friendly website
is important.
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Using the most recent web page markup language possible and in its strictest form, will make your web pages easy to understand by people, search engines and web browsers. Important meta tags help browsers too. Always validate your web pages.
Creating accessible information pages will allow persons with disabilities to access your web site information. Since most web sites are not accessible, your website will be in an elite class of business web sites.
The most important aspect of every website is "Usability." Every visitor should be able to access and navigate your site and find your important information pages. Providing content for different visitor perspectives and at different levels of technical understanding, will make your site widely usable. Declaring WHO your information is intended for, will allow your visitors to decide how to look for the information they want. A user friendly website will make your visitors want to come back.
Links are what the Web is all about. Links to good information makes your business web site a valuable resource. Optimizing a business web site also requires a good link building strategy.
The domain name you choose should "describe" who
you are, what you do, where you do business, or any combination of these in words that could be used in a
customer search query. Using ourcompany
.com could be a
huge financial mistake.
We chose
seowebsitesdesigners.com for some very
good reasons!
These important optimizing components are also explained in our Customer service guarantee
Should you find our
optimizing information useful and wish to
link directly to this web page, simply copy and paste
the following link text onto any of your
site's pages:
<a href="http://www.seowebsitesdesigners.com/search_engine_optimization/website_optimizing.html">Why website optimizing?</a>
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Please note: Google does not provide direct search results, or permit searches from non- exclusive business sites and so they are not included on the search engine list. Please get Google search results directly from www.google.com
Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.
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