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How to choose a domain name and
What is a good domain name or a company's
website name ?
There are opposing
opinions and perspectives about what constitutes a
good domain name . Most of
the controversy is between
SEOs (
search engine optimizers ) and
SEMs (search
engine marketers ) . For the
purpose of this page, we will focus on
how your domain name relates to good seo and the value that search engines place on good domain names. If
you don't need
free search engine referral visitors , please ignore this page!
Good website names are easier to choose, when you understand how important the
name of your website is.
Before we can explain the importance of a good domain name , we must define
what a domain name is and how it works.
They are sometimes colloquially (and incorrectly) referred
to by marketers as
web addresses .
Domain names are hostnames that provide more easily memorable names
to stand in for numeric
IP addresses . They
allow for any service to move to a different location in the topology of the
Internet (or another internet), which would then have a different IP address.
a label in
the parlance of the domain name system (DNS ).
Valid labels are subject to certain
rules, which have relaxed over the course of time. Originally labels must start
with a letter, and end with a letter or digit; any intervening characters may be
letters, digits, or hyphens. Labels must be between 1 and 63 characters long
(inclusive). Letters are ASCII A - Z and a - z; domain names are compared
case-insensitively. Later it became permissible for labels to commence with a
digit (but not for domain names to be entirely numeric), and for labels to contain
internal underscores, but support for such domain names is uneven. These are the
rules imposed by the way names are looked up (resolved ) by DNS. Some top level
domains (
see below for a list of
TLD s ) impose more rules, such
as a longer minimum length, on some labels.
Wikimedia Foundation, Inc.
domain name explanation
The important point to understand about your domain name is:
Your domain name is NOT YOUR WEBSITE ADDRESS. It is simply
a label for your website's IP address . This
means that you can have more than one label to tell the WWW
- world wide web where your website is! One of the simplest ways to correct a poor
initial domain name choice is to register
a good domain name and
label your existing website with the new name as
a parked domain name . With so many
domain name myths ,
most business web site owners don't get it right the first time .
A good seo will always recommend correcting
a poor domain name choice .
Do you have a domain name in mind , or already registered?
Their answer always triggers
an important business information conversation .
What is a website , before you make
any
business web design decisions .
More than 90% of business
website visitors will come as
a search engine referral
A good business website will get most of their visits as search
engine referrals.
The right domain name will help search engines to send them. Most
SEM 's
will advise you to
choose a very simple domain name , so it's
easy to remember and simple to type into your browser window. This means that
all
your new customers will need to know who you are BEFORE they
can even
find your site ! That's the complete opposite of
how the web actually works . If you
design a good web site ,
your visitors will bookmark or add you to their
favorites list ,
after they find your site the first time.
Ignoring 90% of your potential customers is rarely a very
profitable business decision .
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A good domain name may be the key to your business website profitability. Many
small business website owners falsely assume that their company name with a .com
domain extension, is the best or
only choice for their website . They put more thought
into designing their logo than
choosing a good, descriptive domain name . We chose
seowebsitesdesigners.com because it immediately describes who we are and what we do, to
both search engines and our website visitors.
Our dedicated IP address is
66.196.34.123 and
is labeled by our domain name
to find our website .
Seo websites ,
Seo website designers
, good seo website
good website designers
are obviously very important keys to our search engine results. We frequently suggest
choosing a new domain name as the first step in optimizing an existing
business website . Many site owners are concerned about losing their e-mail addresses.
Not a problem, when we
optimize your existing website . You can keep your e-mail
addresses and still have a new domain name.
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The best domain name for your business website,
will immediately tell search engines what your website information is about. Unless
your company name clearly describes
your business activities,
DON'T USE IT AS YOUR DOMAIN NAME . This is one of
the most common mistakes made by new website owners.
Having "My company.com" may
be great for your ego, but it's usually search engine suicide! Unless your company
name is full of the keywords that a potential customer would type into
a search phrase ,
you will lose search engine referrals .
Good page titles and
good links to
good business information help create
a user friendly website and search engine referrals.
a search engine's perspective ,
choosing the wrong domain name
is the first and
worst mistake a business website owner makes .
The use of .com for all business websites makes it the obvious choice for a
domain name extension Country and industry specific domain names may be a better choice, if you want to
focus your website information to a specific user group (A country, region or
specific city). A good example would be a business that only operates in British
Columbia, Canada. A .ca or even .bc.ca would focus your identity to your
specific customer demographic .
The use of sub-domain names should be restricted to
VERY focused and specific sub topics of
your website's information.
Sub-domains have been used by unethical seo's to try
to manipulate search engines. Caution should always be exercised before using a
sub-domain.
See also:
Please note:
A good website design depends on your perspective!
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favorites list or bookmark this domain name web page.
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