What is seo, why seo, who is an seo?

SEO is not a game. SEO is a skill practiced by a good seo web designer

Confused about what is SEO? You're certainly not alone! So let's explain seo in simple terms

With all the search engine marketing hype, about SEO and seo services, it's not surprising that seo myths are common.

First, let's define SEO, then we can explain SEO

Like many industry buzzwords and abbreviations, Seo has several meanings that are often abused and misused. Understanding SEO begins with understanding important web terminology.

SEO is always about SEARCH ENGINES

Search engines are the key to your web site success. When you publish good information on a web site, you expect to have an audience read it. Search engines can help to provide that audience. So the "S" and the "E" simply stand for SEARCH and ENGINE, respectively.

The confusion about SEO, involves the letter "O"

It's easy to see why so many business website owners are confused about SEO. Most of the website design industry seems either confused about, or completely misrepresents, what the "O" in SEO is and actually does. Even the major search engine organizations, often help fuel the confusion surrounding SEO.

Optimal begins with "O"

The root and most important word in Seo is OPTIMAL and very simply put, it means best.

So SEO is all about the BEST OF SOMETHING.

SEO can mean SEARCH ENGINE OPTIMIZE

To optimize a website, an optimizer simply makes the website the best it can be... to a search engine.

Every search engine company claims to be the BEST. Understanding search engine priorities, helps to explain how they can each make that claim. Search engine technology has become very complex. That said, they all try to provide the most relevant information pages or websites to your search request. How each search engine determines information page or which web site is the best, is always open to improvement. To optimize a web site, you need to include all search engines.

SEO can also mean SEARCH ENGINE OPTIMIZATION

The process of making a website the best it can be, is the process of search engine optimization. No confusion here, it's the methodical process of correcting all the mistakes found on poorly written web pages. Optimizing is what is being done to the web pages and optimized is the final result of optimizing. What is a good menu to help seo?

SEO often means SEARCH ENGINE OPTIMIZER

What a search engine optimizer is and what a search engine optimizer does can be the biggest source of confusion and conflicting opinions. Google offers some good advice about search engine optimizers and then goes on to describe search engine marketing! If even Google is confused, we can clearly state:

SEO is NOT SEM!

Seo is easier to accomplish when you understand that seo and writing good information for human visitors, are really the same thing. The best seo is actually good text information content. How you present and structure that content is the only real technical challenge. We follow good design practice on every site we build, so you certainly don't need to pay a search engine company to get good search engine ranking results. If you want to use sem, don't pay a marketer to do something that you can do online... for free.

Good SEO versus BAD SEO and a good seo will explain it

What is a good seo?

The differences can be glaring, but the ongoing confusion about seo services can often lead website owners to waste thousands of dollars to learn this first hand. GOOD SEO does not use Black HAT SEO techniques, period. Good SEO simply means good information.

A good SEO or White Hat SEO will:

• clearly explain what a good web site is and does
• explain what good business information means
• clearly explain what good seo practices involve
• explain why good page titles are important to good seo
• explain the importance of having good links
• explain the seo value of choosing a good domain name
• help you to create a user friendly web site
• ensure that all your website's pages are indexed by search engines
• explain why a good company website will be a profitable website
• explain why a good business web site will help your customers
• explain why valid web sites are professional websites
• explain why good web sites offer accessibility features to every visitor
• help you to provide a good privacy policy and include a P3P privacy policy for your site
• assist you to track your site's statistical performance
• guarantee your website's search engine performance

A Bad SEO or Black Hat SEO will:

• promise great search engine results using their special, secret, seo tricks
• provide only vague descriptions about how they intend to optimize your site
• offer lots of advice about meta tags, keyword stuffing and other outdated seo information
• place links back to their web site at the bottom of all your web pages
• have a long list of sites that will link to your site, if you hire them
• NOT GUARANTEE that their efforts will get improved performance results
• use spamming techniques to get very short term results.
• talk about how they can get great Google search ranking results and ignore all the other search engines
• often pay search engines to list their site or sites in the sponsored results section
• probably get your site de-indexed from the major search engines

So, when you need to find a good SEO, simply ASK several search engines!

Please read: Why is a website a web site, before you make any business web design decisions.

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