Definitions of website terms used by website designers

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Website terms and definitions

When you try to find simple definitions of technical terms, you already know how difficult it can be. We provide easy to understand definitions of common terms to all our web site visitors and clients. Although basic terms definitions may not always provide complete information, they do convey understandable website information. Defining common terms, will hopefully help our clients and visitors to make important website decisions. If your website will never become profitable, why have a company website?

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Navigation

There are many navigation methods employed on websites. The simplest and easiest to follow, will allow your visitors to find your information pages and enjoy the visit! Simple HTML navigation menus also provide search engines with a clearly marked road map to follow, when they scan your website. You don't want your website to win an award from the "Webpages That Suck" site!

Term Definition: Source: Cal Poly — ("Navigation" definition )

(from Lisa Graham, The Principles of Interactive Design, 1999)

The process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. Users navigate through the project by clicking on interactive controls such as buttons, image maps, and hypertext, while clues such as special colors, backgrounds, or interface sounds help orient them to where they are at within the levels of interactivity. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there.

Good Website navigation is very important to every business website. Good text links help. When a visitor can't easily discover where they are, what valuable business information is on the page, where to go next and how to find your Home Page or a good sitemap... they leave your website! You would never tell a customer to stand outside your business, while they try to do business with you. Poor website navigation creates the same visitor experience. Good page titles tell visitors what each page is about. See Menus as well.

Menu

The very best menu, is one that helps every visitor easily find the right web page. simple text links help. To follow a good menu, several important elements need to be present. First, you need to easily find the menu! Hiding your site menu under a small button the reads "Menu" may look cute, but it's search engine and visitor suicide! Second, navigation menu items should suggest or "hint at," what the visitor will find if they decide to go to that web page. Third, and probably most important (see First), search engines can't see or follow any Javascript links or Flash menus. If you want a dramatic menu presentation effect that can't easily be produced in HTML be sure that there are hypertext links to the same web pages, in your page's text content. An alternate method is to include a text menu at the bottom of every web page. We always recommend that you use a simple html menu for at least six months after you publish a website. An html menu allows search engines to follow the links and index all the pages on your site. Good page titles are important.

Term Definition: Source: Glasgow Caledonian University — ( menu )

A list of options displayed to the user by a data processing system, from which the user can select an action to be initiated. In text processing, a list of choices displayed to the user by a text processor from which the user can select an action to be initiated. A list of choices that can be applied to an object. A menu can contain choices that are not available for selection in certain contexts. Those choices are indicated by reduced contrast.

A well designed menu will allow search engine spiders and your human visitors to navigate around your website and never get lost. A menu is simply a group of links to more information. Helping your visitors find information quickly, will impress potential customers. Finding good information is the key to a successful business website.

Ranking

Search engine results page ranking or SERP, is determined by all search engines, on the basis of their search algorithm. The higher your website page titles appear in the search results for a specific search phrase, the more likely your website will be to attract visitors. Each search engine has priorities for how to rank web pages. No one can automatically give you a first page search result. Always get a money back guarantee!

Term Definition: Source: Elms College — ( Relevancy Ranking )

A search engine's arrangement of your results so that those most likely to be relevant to your query are displayed at the top of the list. Relevancy may be determined by any number of factors-such as multiple occurrences of keywords or how high up in a particular document they appear.

Improving search results is what search engine optimization is all about. The higher your web page appears in the search results, the more likely that your site will be visited often. If your potential visitors can't even find your company website with a search engine, you will have very few visitors! A good page title helps. Your potential customer already knows how to search to find good information. To get good search results, write good web pages. And that's a very simple definition of SEO!

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Flash?

Flash web site design uses non-html proprietary software developed by Macromedia. Although the presentation of graphics can be amazing, there is a price to pay for great presentation effects (if the designer gets carried away with flash). Flash "movies", like all website graphics, are not actually on the web page. Instead, they are "inserted" onto the page by the user's browser. To search engines, the movies don't really exist! All the animated text and graphics are unreadable by search engines and text only browsers. The accessibility of flash sites is very limited. Flash web sites are only a good choice for businesses involved in the music or performing arts fields. Subtle use of flash, can add a certain amount of user entertainment. Too much flash animation and they'll quickly leave your site!

Term Definition: Source: George Mason University — ( "Flash" )

Animation software used to develop interactive graphics for web sites as well as desktop presentations and games (Windows and Mac) by the company Macromedia. Flash on the Web is displayed by a browser plug-in. Non-Web presentations are run by a Flash player, included on a floppy or CD-ROM. Flash can be used to create vector-based graphics in one or more time-lines that provide a sequential path for actions.

Macromedia Flash can create a beautiful website. If presentation is your only design goal, use flash. Having a professional flash designer, produce a complete flash website can be a poor business investment. There are many award winning websites that don't even exist in the major search engine indexes! An expensive mistake. Using flash, less... is often more.

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Tracking

Tracking, or following the statistical changes in your website's performance, is much easier than you might think. Most web hosting services provide at least one "built-in" stats generating program. The number of "unique visitors," "which search engines" your visitors used to find your web site and which keyword phrases were successful in locating your site, are all available from these stats generators. If you don't track website performance, how will you know if your website is producing new customers? There is a lot more to tracking your website's performance statistics than simply counting hits. A much more valuable statistic is how many customers bookmark or add your site to their favorites list. Those visitors want to come back.

Term Definition: Source: Website Statistics — ( FM Net Design )

Information regarding visitation to a website. Most hosting companies have a statistics package to allow their website clients to monitor how much attention their website is attracting. Some of the information provided is the number of visitors, pages visited, web robots visiting, pages visited, bandwidth used, and search engine referrals.

Website tracking is an important activity for every business website owner. You can learn a lot about your potential customer and what they want, by knowing "how and when" they find your web site. Knowing what a customer wants, is the first priority for every business owner. If your web site isn't providing the best answers to your customer enquiries, you need to know about and fix it. An Seo is a person who can fix website mistakes. Our services guarantee is based on getting good search results, so we continue to tract your web site stats for many months after we publish a website.

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Terms Definition Summary

A simple definition is usually the easiest to understand. Although, the lack of detailed information may lead some people to believe that they now know everything they need to know. Good research begins with a basic understanding and only ends with real knowledge. Please continue to do more research until you know you can make a well-informed business investment decision.

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