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Simple Definitions of Website Terms are Important!

When you try to find simple, plain English definitions of any industry's technical terms, you already know how difficult it can be. We provide easy to understand definitions of common website technical terms to all our website visitors (and clients). Although simplified terms definitions can not provide comprehensive information, they convey understandable (website) information. Explaining common website terms, will hopefully assist our clients and visitors to make well informed website design decisions.

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Website Terms and Definitions

Website Navigation

There are many navigation methods employed on websites. The simplest, easiest to understand and follow, will allow your visitors to read your information pages and enjoy the visit! Simple (HTML) navigation menus also provide search engines with a clearly marked road map to follow, when they scan your website. You don't want your website to win an award from the "Webpages That Suck" site!

Term Definition: Source: Cal Poly — ("Navigation" definition )

(from Lisa Graham, The Principles of Interactive Design, 1999)

The process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. Users navigate through the project by clicking on interactive controls such as buttons, image maps, and hypertext, while clues such as special colors, backgrounds, or interface sounds help orient them to where they are at within the levels of interactivity. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there.

Good Website navigation is very important to every business website. Good links help. When a visitor can't easily discover where they are, what valuable business information is on the page, where to go next and how to find your Home Page or a good Site Map... they leave your website! You would never ask a real world customer to stand in a dark closet while they try to do business with you. Poor website navigation creates the same visitor experience. Good page titles tell visitors what each page is about. See Menus as well.

Ranking (search engine page ranking)

Search engine results page ranking ( SERP ) is determined (by all search engines) on the basis of their secret algorithm. The higher your website page titles appear in the ranking results for a specific search phrase, the more likely your website will be to attract visitors. Each search engine has their own priorities for how they rank webpages. No one can automatically give you a first page ranking search result. Always get a money back guarantee!

Term Definition: Source: Elms College — ( Relevancy Ranking )

A search engine's arrangement of your results so that those most likely to be relevant to your query are displayed at the top of the list. Relevancy may be determined by any number of factors-such as multiple occurrences of keywords or how high up in a particular document they appear.

Webpage search ranking is what search engine optimization is all about. The higher your webpage appears in the search results, the more likely that your site will be visited. If your potential visitors can't find your business website in the ranking results, you will have no visitors! Good page titles help. A very simple definition of SEO!

Tracking (website performance statistics)

Tracking, or following the statistical changes in your website's performance, is much easier than you might think. Most webhosting services provide at least one "built-in" stats generating program. The number of "unique visitors," "which search engines" your visitors used to find your website and which " keyword phrases" were successful in locating your webpages, are all available from these stats generators. If you don't track website performance, how will you know if your website is producing cost-effective results? There is a lot more to tracking your website's performance statistics than simply counting hits.

Term Definition: Source: Website Statistics — ( FM Net Design )

Information regarding visitation to a website. Most hosting companies have a statistics package to allow their website clients to monitor how much attention their website is attracting. Some of the information provided is the number of visitors, pages visited, web robots visiting, pages visited, bandwidth used, and search engine referrals.

Website Performance Tracking is an important activity for every business website owner. You can learn a lot about your "potential customer" and their concerns, by knowing "how and when" they find your website. Knowing your customer's needs and wants, is the first priority for every small business. If your website isn't providing the right answers to your customer enquiries, you need to know and fix it. Our services guarantee is based on quantifiable results. We continue to tract your performance stats for many months after we publish your website.

Menus (website navigation)

The very best website navigation menu, is one that helps every visitor easily find the right information pages. Good links help. To follow a navigation menu, several important elements need to be present. First, you need to easily locate the navigation menu! Hiding your site menu under a small button the reads "Menu" may look cute, but it's search engine and visitor suicide! Second, navigation menu items should suggest or "hint at," what the visitor will find if they decide to go to that page. Third, and probably most important (see First), search engines can't see or follow Javascript links or Flash menus. If you want a dramatic menu presentation effect that can't easily be produced in HTML be sure that there are hypertext links to the same webpages, in your page's text content. An alternate method is to include an HTML menu at the bottom of every webpage. We always recommend that you use simple html menus for at least six months after you publish a new website. An html menu allows search engines to follow the links and index all the pages on your site. Good page titles help site navigation too.

Term Definition: Source: Glasgow Caledonian University — ( menu )

A list of options displayed to the user by a data processing system, from which the user can select an action to be initiated. In text processing, a list of choices displayed to the user by a text processor from which the user can select an action to be initiated. A list of choices that can be applied to an object. A menu can contain choices that are not available for selection in certain contexts. Those choices are indicated by reduced contrast.

A well designed menu will allow search engine spiders and your human visitors to navigate around your website and never get lost. A menu is simply a grouping of links to more information. Helping your visitors find that information easily, will produce "new customers." Good business information is the key.

Flash Websites

Flash website design uses non-html proprietary software developed by Macromedia. Although the presentation of graphics can be amazing, there is a price to pay for great presentation effects (if the designer gets carried away with flash). Flash "movies" (like all website graphics) are not actually on the webpage. Instead, they are "inserted" onto the page by the user's browser. To search engines, the movies don't actually exist! All the animated text and graphics are unreadable by search engines. Flash websites are only a "good choice" for small businesses involved in the music or performing arts fields. Subtle use of flash, can add a significant amount of user enjoyment. Overdue flash animation and they'll leave!

Term Definition: Source: George Mason University — ( "Flash" )

Animation software used to develop interactive graphics for Web sites as well as desktop presentations and games (Windows and Mac) by the company Macromedia. Flash on the Web is displayed by a browser plug-in. Non-Web presentations are run by a Flash player, included on a floppy or CD-ROM. Flash can be used to create vector-based graphics in one or more time-lines that provide a sequential path for actions.

Macromedia Flash can produce a beautiful website. If presentation is your primary design goal, use flash. Having a professional flash designer, produce a complete flash website can be a very costly small business mistake. There are many award winning website designs that don't even exist in the major search engine databases! With flash, less... is often more.

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Website Terms Definitions Summary

A simple term definition is usually the easiest to understand. Although, the lack of complete information may lead some people to believe that they now know everything they need to know. Good research begins with a basic understanding and only ends with knowledge. Please continue to do more research until you know you can make a well-informed website design decision.

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