Why business terms are important to every business website owner

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Does a business need an E-business website?

Many new business web site owners falsely believe that every new business website is automatically an e-business web site. Most good business websites don't require e- business features. Conducting business online, can expose both the seller and buyer to security risks. If your company is not careful to safeguard your customer's financial or private information, you could be needlessly exposing your company to serious problems. Nearly 90% of all customers who buy online, are still concerned about the privacy issues of conducting e-business transactions. Do it right, or don't do it at all! We'll help you find out how to get a business website.

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Important business information

Important E-business terms need to be explained

HTTP/ HTTPS   (see E-commerce also)

The World Wide Web or WWW was conceived and designed to provide fully accessible INFORMATION. The method by which this public information comes to your computer screen is call HTTP (hyper text transfer protocol). This allows anyone with a web browser, connected to the internet, to access all the information in all the public files on the web. Private information should never be available on publicly accessible web pages!

Term Definition: Source: Wikipedia.org — ( HTTP )

HTTP (for Hypertext Transfer Protocol) is the primary method used to convey information on the World Wide Web. The original purpose was to provide a way to publish and receive HTML pages.

Term Definition: Source: Wikipedia.org — ( HTTPS )

HTTPS is the secure version of HTTP, the communication protocol of the World Wide Web. It was invented by Netscape Communications Corporation to provide authentication and encrypted communication and is used in electronic commerce.

Please read the full ( https description) before making a business decision about ecommerce.

E-business, E-commerce and E-tail all describe online business transactions. Although the rewards of e-business can be enormous, so can the risks! The website owner MUST protect their customers from fraud, identity theft and exposure to other criminal activities. Your e-business survival will depend on how well you protect your customer. (see Security and Website Privacy Issues)

Encryption

Any attempt to "disguise" the real or common meaning of words or numbers could be called "encryption." The degree of complexity determines the quality of that encryption. All good encryption methods used in e-commerce transactions use 128 bit encryption to "disguise" the information being transmitted, over a secure (single port, https) connection.

Term Definition: Source: ASK EDI — ( Encryption )

The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file you must have access to a key or password that enables you to decrypt it. Encrypted data is referred to a cipher text.

Good Encryption is NOT a guarantee of complete privacy and security. How "people" protect sensitive data is far more important. The most vulnerable time for sensitive information? After your customer gives it to you and you store it on your company computer! Technology advances allow criminals to attack data and databases with alarming regularity. Protecting your customers' personal and financial information is YOUR responsibility. No encryption code is completely unbreakable, because 40 bit encryption was supposed to be completely secure, too!

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Online Business!

Like many terms or buzzwords, an online business is a frequently misused term. Any information, from any business website that was retrieved from the www via a computer (online), was from an online business source. This may have nothing to do with an online payment, which would be an e-business transaction.

Term Definition: Source: Wikipedia (main) — ( Online )

In general, something is said to be online if it is connected to some larger network or system (which is implicitly the "line", though this interpretation is often useless). Several more specific meanings exist: * In common parlance, the larger network in question is usually the Internet, so that 'online' describes information that is accessible through the Internet.

Going online with your business marketing ( a website) is now a necessity for most businesses. It should not be confused with doing business on-line (Caution about e-commerce).

E-commerce!

E-commerce is still in it's infancy. As with any cutting edge technology growing pains are inevitable. Although the website terminology used to describe e-commerce would lead the public to believe that every transaction is simple and absolutely safe, its not quite so (yet).

Term Definition : Source: Wikipedia definition — ( Ecommerce )

E-commerce (or electronic commerce) is any business transaction whose price or essential terms were negotiated over an online system such as an Internet, Extranet, Electronic Data Interchange network, or electronic mail system. It does not include transactions negotiated via facsimile machine or switched telephone network, or payments made online for transactions whose terms were negotiated offline.

Ecommerce payments will soon become the "normal method" for most business transactions. When the banking industry and government regulators can agree on all the legal requirements for open, instant money transfer, it will reach the status of "very simple and safe." Until then, most business websites are relying on private companies to safeguard their customers' information (and money)! Your website can probably avoid the full e-commerce website risks and still be a very successful business website.

Download

In the "Information Age," downloading information is a great way to get digital products (programs, games and How-to books) instantly. For a business dedicated to providing digital information, understanding how your customer can pay for and download your product instantly is very important. Many businesses can benefit by also providing service or product information as a "download" that their customers can store on their personal computer.

Term Definition: Source: Wikipedia — ( Download )

The terms uploading and downloading are used to describe transferring data electronically, usually between two computers. They often create confusion, as their definitions depend on the context.

The person/computer sending the information refers to the transfer as an upload, while the person/computer receiving the information refers to it as a download.

Downloading information can create security problems for anyone not familiar with the safeguards. Making a downloadable file available to your customers should always be accompanied by detailed instructions on how to do so safely. Providing web page information as a Plain Text or .pdf (portable document format) file, is also a safer download method.

Webmaster

"Who" manages and maintains an ebusiness web site is a critical decision. Conducting business online requires attention to the details. Information management is an important issue for ebusiness websites. Although you can probably manage or "webmaster" a small business website, conducting ebusiness usually requires the services of a highly competent webmaster.

Term Definition: Source: Wikipedia — ( Webmaster )

Webmaster or Webmistress is a commonly used term that refers to the person or persons responsible for a specific website.

Webmaster information is available from many sources. Caution should always be exercised when deciding who will manage your website.

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Web Hosting

The webhosting service provider is an important website decision for every business website. Many hosting services are simply resellers for major hosting service providers and do not have any control over the actual server (s). Avoiding Free hosting service providers is a must for any good business web site. If you don't take your business website seriously, why should your customers (or search engines)? It's "free," because you agree to allow the hosting service to sell advertising space on your website and you have little or no control over the ads.

Term Definition: Source: Wikipedia — ( Web Hosting )

Web hosting is a service that provides Internet users with online systems for storing information, images, video, or any content accessible via the web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center.

Webhosting Services are available from many providers. Ebusiness websites should only be hosted by high quality service providers. Security and control are far more important than simply what it costs. Paying a good hosting service to protect your visitors (customers) and your site's integrity, is critical to your business website success. Search engines also recognize the value of good hosting services and will rank web pages accordingly.
See also ( secure sockets ) for important information.

Black Hat SEO See: White Hat SEO as well.

Search engine optimization has been given a bad reputation because of the actions of unethical, or Black hat optimizers, using techniques that are intended to trick search engines into giving web pages a high ranking position. These people are not SEO professionals, they're simply spammers and con-artists. At best, any search engine ranking increases that you might realize with a black hat method, are short term. Confusion about good and bad seo is common, even among search engines. There are even sites that will tell you how to use Black Hat Seo tricks, so buyer beware! Your site could be de-indexed by search engines for using these techniques. Link farms are another Black Hat trick. These methods are also known as spamdexing and are completely useless in the long term.

Term Definition: Source: Wikipedia — ( BLACK HAT SEO )

This involves the insertion of hidden, random text on a web page to raise the keyword density or ratio of keywords to other words on the page. Older versions of indexing programs simply counted how often a keyword appeared, and used that to determine relevance levels. Most modern search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is above a normal level.

Meta tag stuffing:

Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content.

Gateway or doorway pages:

Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. They are designed to rank highly within the search results. A doorway page will generally have click here to enter the site in the middle of it.

Black Hat optimizers will get your site de-indexed. The methods change as search engine technology evolves, but the results remain the same. Once a search engine determines that you have produced another spam site, getting it back in the index can be a costly and time consuming process. Search engines have become very good at spotting sites that use tricks instead of good information.

White Hat SEO See: Black Hat SEO as well.

White hat seo is what good, ethical search engine optimization is all about. Quality information content, important website structure, navigation and accessibility features, as well as good links, effect every website's performance.

Term Definition: Source: Wikipedia — ( WHITE HAT SEO )

A good SEO tactic, technique or method is considered White hat if it conforms to the search engines' guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

White Hats get a site noticed by search engines and new customers at the same time. Good SEO is mostly about providing good information and fixing the mistakes that keep your website from becoming highly ranked. Good links help a White hat SEO create a user friendly website.

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E-business website terms summary

Every business website does NOT need to be an e-commerce website. E-commerce is a specialized web site service and should be carefully considered and researched before your website mistakes cost you your entire business! "Ecommerce" and "etail" sites should only be designed, built, hosted and maintained by professional business website service providers.

Please read: What is a website, before you make any important business decisions about online business.

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