Important terms to describe a website

Important websites help you find important answers!

Clear definitions of website terms are important to a business owner

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How important is a company website and what is an important website?

A few important terms to understand, before you find a website designer

While a basic knowledge of website terms is important to making good business decisions, some terms are very important. We believe the following, are some of the most important business website terms to understand before you get talked into a business web site that isn't very important to search engines, or your potential customers! Finding important information is very important to a business site visitor. Good links to other good information websites, also helps to create a usable website and that's very important to potential customers.

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Important terms need to be defined

Domain Name

A domain name is the text equivalent of a website ip address. Domain names are between 1 and 63 characters long. A very good domain name will describe who you are, what you do and where or why you do it. Unless your company name is a very well-known, household word in your trade area, don't use your company name as your domain name.

Your Domain Name identifies who you are to the world. The DNS - database, labels your IP Address with your Domain Name. This makes it much easier for people to remember your address. It also allows you to move your website to any server (different IP address) and still keep the same name. The DNS database updates each time you move, to point to your new location. Many website owners falsely believe that a short, simple domain name is best because it's easy to type in the address bar. When you understand that less than 10% of your visitors will ever need to "type" your address, having a keyword rich website name makes more sense. Our domain name is www.seowebsitesdesigners.com. We could have registered www.seowd.com, and lost the keywords, websites and designers by making it shorter! A common website mistake. A good website name is a good description of what a website provides information about. A good domain name is the foundation of good SEO. Please see: How important is a website name?

.com, .net, .ca, .org?

Although the .com domain name extension (TLD) is the most recognized, it may not be the best for your business. There are industry and country specific TLD domain name extensions (see the TLD list) that might better identify a business website in a specific location.

.com or not .com? is an important decision. The use of .com, was originally intended for business or commerce. However, since anyone can use it, business investment decisions must out weigh traditional thinking. The .ca or .net, might be a better choice for a specific company. Unless your organization is a non-profit (or similar), .org should be avoided.

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Pay-per-hit

Pay per click or pay per hit is NOT search engine optimization. It is simply paid advertising! You are paying to have your website listed in the ads section of the SERP. Each time a visitor comes to your website (from the ad link), you are charged a fee (usually between 5-50 cents). If you get 3000 visitors @30 cents/visit, you will pay the ad company $900 just to generate curious visitors. When you stop paying, or someone else is willing to pay more for the "keyword," your link is replaced by your competitor's! Most people rarely use the ad section as a good information resource. They already know that organic search results provide a more accurate source of information.

Paying for visitors is often a desperate attempt to overcome a bad website design. While some businesses can benefit in the short term from a paid website promotional program, the risks are usually not worth the reward. Important design decisions can usually eliminate the necessity of paying for visitors to a website. search engine marketing is not SEO.

Page titles are VERY important!

Every document will usually have a title. It is surprising how many web page documents are simply titled as "untitled". The web page title tells visitors what the page information is all about. Page titles are what you see on the search results pages from search engines. Each important web page on your web site needs a distinct and descriptive page title. "About", "products" and "who we are", are bad page titles!

A good page title is one that contains the search words your visitor will likely use to find your web page. Page titles MUST describe the information that the user will find on that web page. Good titles are important to good seo.

P3P (compact privacy policy)

The W3C has developed a standard for every website to provide user information about the website's privacy policy. It is important to business websites that visitors trust your company's understanding of important privacy issues and the steps you are taking to protect customers from identity theft, etc.

Your website's privacy policy is your promise to protect your visitors from the numerous threats to their personal privacy when visiting a website. All business web sites need to take visitor privacy very seriously. Avoiding the use of cookies which gather information about a visitor is an important first step toward establishing credibility with your visitor. You can validate a P3P policy for this website.

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Keywords

Keywords or key phrases are the search terms that your visitor will have typed into the " search input" on their favorite search engine. Matching those input terms with your web page title, headings and text information, will give you a good chance of being near the top of the search results!

Keywords and keyword phrases are important components in building good web pages. Search engines rely on the text content of your web page to determine whether to rank it at the top or bottom of a search result. If you write about the concept of the information contained in the page title, keywords and key phrases will be scattered all over the page! Overdo-it and you lose ranking points. Ethical SEO means writing web pages that contain the proper use of topic relevant keywords. When you understand that Nouns are powerful keywords and pro-nouns are nearly worthless to search engines, you will see the importance of using proper names and descriptions. They, us, we, them, don't mean anything to a search engine. Read: How to search for a good explanation of keyword phrases.

Search Phrase (also read keywords )

To understand the growing importance of writing good search phrases into your web pages, all you need to understand is: millions of new web pages are being added to the www every month! Without the proper use of key phrases, your entire website simply becomes part of those growing statistics and is of no value to customers.

Search phrases or keyword phrases are the "key" to business website success. Discussing in detail, which search phrases your customer would likely use to find your website, prior to writing the web pages, is an important step. Using semantics or variations of the words is a simple method for increasing the focus of your information. An example of this would be:

Design, designed, designing, designer, designs. They all start from the root word "design," but are unique words. Search engines look for semantics to determine the real topic of a good web page. We currently have more than a thousand search phrases that find our website each month. We certainly know how to get good search results for your site too.

Accessible

An accessible website is important to visitors that need to use assisted technology to access your information. This frequently requires that your visitor be permitted to choose display options or plain text alternatives to the business information on your web pages.

Computer accessibility to a business web site can make a substantial difference to your profitability. You might be surprised by the number of potential customers who need or use assistive technology. Showing that you care about customers, is the first step to business website success. A user friendly website is accessible by design. Accessibility features are even more important on a mobile website.

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Important web site terms summary

Important terms are frequently used as buzzwords in an attempt to impress clients with terminology. Any web designer or website builder, who can't (or won't) clearly explain terms, needs to be avoided! Taking a few minutes or a few hours to understand the important terms, could save any business owner thousands of dollars in wasted website costs. The most important websites are websites that explain important information.

Please read: What is a website, before you make any important business decisions. When you know what makes a website important, you can build a successful business web site.

• Important term definitions:
• Common terms
• Basic website definitions
• Important terminology
• Important website definitions
• Important business terms

Should you find our important terms information useful and wish to link to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.seowebsitesdesigners.com/terms/important_website_terms.html">Important website terms</a>

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