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Website Terminology Menu ]
We do not use confusing terminology when
we explain your website design options .
You deserve to have technical terminology explained in plain English . Informed
decisions can only be made when
clear and complete information is provided .
Anyone can build a beautiful business website .
Understanding your design options before you start , will help you
to decide which website designer your business website needs .
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Inbound Links
Inbound links are simply hyperlinks from other websites .
Having many
links from good quality websites , proves that you are a
valuable web resource for
a specific type of information . Understanding that
the number of inbound links is
less important than the quality of the websites that
link to your site. Inbound links from your suppliers, manufacturers and customers are really valuable to your
page ranking position .
They're relevant to your website subject information.
Good links are important .
Term Definition : Google (inbound links) Source:
Wikipedia.org
A hyperlink, or simply a link, is a reference in a hypertext document to
another document or other resource. As such it would be similar to a citation
in literature. However, combined with a data network and suitable access protocol,
it can be used to fetch the resource referenced. This can then be saved, viewed,
or displayed as part of the referencing document.
The value of Inbound links depends on several factors. The
single most important being:
Is the referring website relevant ?
There are many
inbound link services and link farms on the web . They
sell hyper-links to your site ,
which they place on numerous websites. Sounds pretty good, until you understand
that all of the sites they place the links to your site on, have been
published simply as link lists !
Search engines rely on real inbound links
to determine ranking results.
The major search engines have identified most of
these spam sites and the links from them are worthless. They can penalize your
page-ranking, if they find too many
worthless inbound links to your site.
Your website could also be
ranked as spam ! See:
About good HTML Links
Search Engine
Search engines are complex computer programs . The major search engine organizations have
written their programs for one, specific purpose; "to provide their users with
relevant information search results
How search engines rank websites seems to be a complete mystery to
many business website designers and owners.
Term Definition:
Source: University of South Dakota
"Search Engine" )
Computer software program designed to help users of the Internet locate
information on the World Wide Web. It collects and indexes Internet resources
(Web pages, Usenet Newsgroups, programs, images, etc.) and provides a keyword
search system allowing the user to identify and retrieve resources. There are
many search engines available and each is different in their scope, search
protocols, and appearance. Some common search engines are:
Alta Vista, Google, Yahoo, Excite, Lycos, msn and HotBot .
Major Search Engines are
very important .
If you ignore the major search engine recommendations ,
they will ignore your website! Nearly 90% of all website visitors find a website
via a search engine. Unless you want to lose 9 out of 10 of your potential
customers to your competitors' websites, you will need to —
optimize your website !
Cyber-space
Cyber space is not a science fiction realm. It is synonymous with any digital information
transfer. Even telephone conversations and ATM
(automatic teller machines) transactions happen in cyberspace.
The Internet and WWW exist to use cyberspace
communication. Websites provide users
with webpages using
a cyberspace transfer to your computer.
Term Definition:
Source: Wikipedia.org
"Cyberspace" )
Term originated by author William Gibson in his novel Neuromancer, the word
Cyberspace is currently used to describe the whole range of information resources
available through computer networks.
Cyberspace is a common theme in science fiction.
Cyberspace serves as the realm in which a website comes to
life. Since they are accessible to anyone with a computer connected to the internet,
cyberspace can be as dangerous
as the real world .
Small business websites need
to be
a safe haven in cyberspace , for your cyber-visitors.
Web address
Like your residential or business address, your website's address is a
unique place on the World Wide Web. Often used terms include:
IP Address ,
which is correct and
Domain Name address . (
yourcompany.com or .net, .ca, .org, etc.), which is incorrect.
Also referred to as your URL .
Term Definition:
Source: Reference.com
Web Address )
A Uniform Resource Locator, URL (either pronounced as "earl" — IPA:
(American) or
(British) — or spelled out), or Web address , is a standardized
address name
layout for some resource (such as a document or image) on the Internet (or
elsewhere). First created by Tim Berners-Lee for use on the World Wide Web, the
currently used forms are detailed by
Internet standard RFC 1738 .
Your unique web address serves as
the locator for your
cyber-space store front. You welcome customers into your real world business. You can
welcome them into your online business too.
SERP
Achieving
a high ranking position on the search results pages , is
what every good business website is trying to achieve. Search engines return
a list of page titles according to
the relevant information the web pages contain . The more
focused, relevant text
(
topic specific information ) the webpage contains, the higher it
will rank in the search results for a
specific search phrase .
Term Definition:
Source: totheweb.com
"SERP" )
The page that displays in a search engine when a specific phrase is searched for.
This important definition also:
Search Engine Rankings
position a site has on a search results page when a
specific phrase is searched for.
Search engine results pages
every small business website .
The higher your
page titles rank on the list, the more likely your potential visitors are
to "Click" on the search engine's link to your website. Once they do, you
have a new visitor!
Optimization
Search engine optimization
is the act of writing or re-writing a webpage to be
more accessible to and
rank higher in the search results pages
(SERP ) of the
major search engines. Having a webpage appear near the top of the search results
will usually mean that more people will see it and visit your website. Most users don't
look through page after page of search results. The better the page ranking, the
more visitors generated.
For any business website , this means
more potential customers .
Term Definition:
Source: The Write Words
1. A series of operations that can be performed periodically to keep a computer
in optimum shape. Optimization is done by running a maintenance check, scanning
for viruses, and de fragmenting the hard disk. Norton Utilities is one program
used for optimizing.
OPTIMIZATION is the process of
improving website performance
to its maximum state.
Terminology used for maximizing would also apply.
Each search engine has a unique way to rank webpages . It is
impossible to be all things, to all search engines on a given webpage.
Having each webpage
on
your website dedicated to a single topic , with 1 or 2
keyphrases featured , will generally
achieve the best ranking results on most
SERP(s) for
your website's topic information .
What is a website , before you make
any business web design decisions .
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To make
good website design decisions ,
you need to find good information .
Terminology can be confusing to anyone not familiar
with a specific industry. We strongly encourage every website shopper to
familiarize themselves with
the terminology used to describe website design ,
optimizing and publishing , before you hire anyone. Understanding
an industry's terminology is always necessary, to make informed buying decisions.
Sadly, it appears that some website design firms intentionally
use technical terminology to impress , rather
than
inform their customers .
More terminology described on related pages:
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